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020: Lawyers Need to Define their Market – Jeff Beale

JeffBealeJeff Beale is an Internet marketing enthusiast with a passion to learn and contribute to the marketing community. He has learned from some of today’s top marketers and seeks to provide marketing insights to over 1 million businesses over the next 5 years as founder of The Marketing Group. He currently resides in Atlanta, GA.

 

 

Success Quote/Mantra:

Always be the authority.

Recommended Internet Resource:

www.google.com/+

www.google.com/hangouts

Recommended Book:

Tribes, Seth Godin

Contact Info:

info@mrmarketology.com

019: Social Media Legal Marketing – Andrea Stenberg

Toronto PodCamp 2011In 2005, Andrea Stenberg started a business as a copywriter, creating marketing materials for small and medium-sized businesses. Through her blog, thebabyboomerentrepreneur, she helps business professionals and entrepreneurs of all varieties learn how to harness the power of social media for marketing success.

 

 

Success Quote/Mantra:

You miss 100% of the shots that you never take.  – Attributed to Wayne Gretzky

Recommended Internet Resource:

www.thebabyboomerentrepreneur.com

www.socialmediaexaminer.com

Recommended Book:

Overcoming Underearning, Barbara Stanny

Contact Info:

andrea@thebabyboomerentrepreneur.com

(519) 377-3223

018: Balance in the Practice of Law – Jeff Hunt

Hunt HS PRINTJeffrey Hunt, a shareholder with Parr Brown Gee & Loveless in Salt Lake City, Utah, has over 20 years of experience in commercial litigation, with particular emphasis on First Amendment, media, and intellectual property law. Mr. Hunt is a nationally recognized First Amendment and media lawyer, having represented every major news organization in the State of Utah, as well as several national news organizations, including the Associated Press, CNN, Viacom, CBS, and Fox Television Station, Inc. In addition, he has long been recognized as a leading public advocate for open government in the State of Utah and for protecting the public’s right to know. Mr. Hunt is an adjunct professor at the University of Utah S. J. Quinney College of Law, a regular guest lecturer on First Amendment and Media Law at the University of Utah and Weber State University, and the founder of the Utah Freedom of Information Hotline at Parr Brown, which provides free legal assistance to the public and journalists.

Success Quote/Mantra:

Never underestimate the amount of work you can get done in 5 minutes. – Mr. Hunt’s father

Success Habit:

Be persistent.  Strive for excellence.

Contact Info:

Jhunt@parrbrown.com

http://parrbrown.com/attorneys/jeffrey-j-hunt/

017: Relationship Marketing for Lawyers – Jim Thompson

JimThompsonJD1James E. Thompson, JD, practiced law for over 26 years before retiring. After retiring and teaching High School, he founded Lawyers Marketing Resource and The Midwest Consulting Group, working with lawyers and small business owners to successfully market their services and expand their client base through “Relationship Marketing.” He is the author of  OVERRULED – Your Objections to Asking for Referrals: Why Lawyers Fail to Get the Referrals They Deserve and Need to Grow Their Practice and What They Can Do about It. Jim served his country as a Lt. in the Army from 1968-1970, and he was awarded the Bronze Star and the Vietnamese Cross of Gallantry.

Success Quote/Mantra:

Knowledge without action is the same as having no knowledge at all.

Recommended Internet Resource:

Groups on www.linkedin.com

Recommended Book:

Book Yourself Solid, Michael Port

The Referral Engine, John Jantsch

The E-Myth Attorney: Why Most Legal Practices Don’t Work and What to Do About It, Michael Gerber

Contact Info:

jet@lawyersmarketingresource.com

(708) 785-4022

016: Law Marketing through Mining Your Contact List – Erik Olson

EOlsonAfter creating a name for himself as head of a team of nearly 40 litigators at one of Utah’s finest law firms, Erik Olson founded Marshall Olson & Hull to provide top-quality litigation work in a lean, nimble setting. He focuses on trials and appeals, and has been repeatedly recognized by his peers as one of the leading trial lawyers in Utah and in the Mountain States. Erik handles all varieties of business litigation cases from start to finish.  In addition, he has significant experience in handling real estate, employment, business breakup, intellectual property, antitrust, and collection matters.

Recommended Internet Resource:

www.linkedin.com

Recommended Book:

The 4-Hour Workweek, by Timothy Ferriss

Contact Info:

eolson@mohtrial.com

www.mohtrial.com

LML 015: Lawyers as Rainmakers – Paramjit L. Mahli

Bio-Photo-ParamjitjpgParamjit L. Mahli helps lawyers become Rainmakers.  She is the Founder and CEO of The Rainmakers Roundtable, a consulting firm that specializes in providing business consulting and mentoring services for small to mid-sized law firms worldwide.  Paramjit helps her clients create cohesive, customized business development plans, including systems to generate consistent referrals and benchmarks to measure progress.

Success Quote/Mantra:

You always have the power within you.  (paraphrased from Glinda, the Good Witch of the North, from Wizard of Oz)

Recommended Internet Resource:

www.therainmakersroundtable.com

Recommended Book:

Think and Grow Rich, Napoleon Hill

Contact Info:

ceo@therainmakersroundtable.com

(646) 763-1407

LML 014: Content Marketing for Lawyers – Joe Reevy

24a1e73Joe Reevy spent 14 years as the marketing partner of a quality regional accounting practice in the UK before starting his own companies.  Those companies, which are leaders in the UK for law practice marketing, include words4business.com and legalrss.co.uk.

Success Quote/Mantra:

Organization beats perspiration.

Nobody cares how much you know until they know how much you care.

Recommended Internet Resource:

LinkedIn

Contact Info:

www.words4business.com
www.legalrss.co.uk
www.myinfonet.co.uk

LML 013: Law Marketing through Branding Yourself – Russ Smith

SmithRussell K. Smith is a shareholder and chair of the Durham Jones & Pinegar law firm’s Business and Finance Section (Salt Lake City, Utah).  Mr. Smith represents private companies in a broad range of industries and sectors, including venture capital, life sciences, software, internet, real estate, manufacturing, retail, telecommunications and energy (including oil and gas).

 

Success Quote/Mantra:

Tell/show clients with your words/actions: “I’ve got your back.”

Success Habit:

Be responsive – return calls/emails quickly.

Contact Info:

www.djplaw.com

(801) 415-3000

LML 012: Attorney Marketing through Relationships – Bob Burg

BobBurgHRHeadshotBob Burg shares information on topics vital to the success of today’s businessperson.  He speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations.  A best-selling author, some of his titles include Endless Referrals, The Go-Giver, and Adversaries into Allies.

 

Success Quote/Mantra:

All things being equal [or even close enough to being equal], people will do business with, and refer business to, those people they know, like and trust.

Recommended Internet Resource:

www.burg.com

Recommended Book:

Adversaries into Allies, Bob Burg

How to Win Friends and Influence People, Dale Carnegie

Contact Info:

www.burg.com

LML 011: Global Law Firm Marketing with Svetlana Zelenova

Headshot_Svetlana ZelenovaHaving started her career in the legal sector with White & Case in Moscow over 10 years ago, Ms. Zelenova has a strong track record in global marketing for law firms.  She successfully organized the annual EMEA meeting in Moscow for “The International Alliance of Law Firms,” which included guests from 25 countries.  She loves to travel, and she considers herself a “world citizen” with strong “cross culture communication skills.”

Success Quote/Mantra:

Be on time.  It is a habit that works miracles.

Recommended Book:

The Richest Man in Babylon, George S. Clason

Contact Info:

s_v_zelenova@yahoo.com

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