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141: How to “Bring Value” to Potential Clients through Content Marketing – Scott Mozarsky

mozarsky-scottScott Mozarsky serves as President, Legal Division/Bloomberg Law for Bloomberg BNA. In that role, he is accountable for leading Bloomberg BNA’s Legal Division which, through its flagship Bloomberg Law product, provides workflow platform-driven solutions that incorporate tools, news, content, analytics and data that enable professionals to be more successful in their day-to-day jobs in the Legal, Compliance and Regulatory markets.

Prior to joining Bloomberg, Scott held a number of leadership roles during a thirteen-year tenure in the UBM plc Group. As President – Media & Marketing Services for UBM Tech, Scott was responsible for building UBM Tech’s Marketing Services business and driving the evolution of leading websites such as Information Week.com, EE Times, Dr. Dobbs Journal and Light Reading to an online community model tied to UBM Tech’s live events.

As EVP, Chief Commercial Officer, of PR Newswire, Scott oversaw PRN’s commercial activities worldwide which involved spearheading the company’s efforts to meet the communications, marketing, investor relations and compliance needs of its customers.

From 2002-2009, Scott served as General Counsel and headed up global Corporate Development and M&A for United Business Media Limited’s US-based subsidiaries. In that role, Scott’s organization played a lead role in transforming UBM from a North American-centric print media group to a global provider of integrated digital and live event solutions. Scott’s team was responsible for identifying, evaluating, negotiating, structuring and closing over 100 transactions in North America, Asia, EMEA and Latin America.

Prior to joining the UBM Group, Scott spent eight years at two multinational law firms representing media, technology, telecommunications, insurance and manufacturing companies. Scott, who speaks Japanese and lived in Japan, has advised numerous companies on business, financial and legal issues arising out of cross-border transactions.

Scott earned his Bachelor of Arts degree in Political Science from Williams College and his J.D. from Fordham Law School.

Success Quote/Mantra:

“Talk about a dream, try to make it real.”

– Bruce Springsteen, “Badlands”

Recommended Resources:

Bloomberg Law

Big Law Business

Marketing Sherpa

PR Newswire

Recommended Book:

The Cider House Rules

– John Irving

Who Says Elephants Can’t Dance?

– Louis Gerstner

Resonant Leadership

– Annie McKee and Richard E. Boyatzis

Contact Info:

Scott Mozarsky’s Bio

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140: How Young Lawyers Can Market Their Legal Practice – Jaelynn Jenkins

jj_04f_forweb_ca4112_636137272397066501Jaelynn Jenkins’ practice is centered on estate planning, non-profits, and business law. She loves learning about her clients’ families and businesses, and their plans for the future.

Jaelynn began her career as a law clerk in the Fourth District Court of Utah. During her clerkship, she worked on all types of cases, including million-dollar business disputes, high profile murder trials and everything in-between. She has private practice experience in both transactional and litigation matters.

Jaelynn strongly believes in the power of connecting and giving back to her profession and community. She donates much of her time to serving on professional boards and is constantly on the lookout for ways to give back to the community at large.

Success Quote/Mantra:

Failing to plan is planning to fail.

– Benjamin Franklin

Recommended Resource:

GenYLawyer

Recommended Book:

SuperBetter

– Jane McGonigal

Contact Info:

Fetzer Simonsen Booth & Jenkins

Jaelynn’s Bio

Jaelynn on Twitter

Jaelynn on LinkedIn

jaelynn@mountainwestlaw.com

Subscribe To This Podcast:

To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free), subscribe in iTunes or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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139: Building a Legal Practice While Still in Law School – Nic Mayne

dsc_0024_ca4112_636129379222727526Nic Mayne is a J.D. Candidate at Harvard Law School and the former head of Mayne Marketing, a marketing agency specializing in law firm marketing. He is also the author of Market Me: How Marketing Is Changing and Why You Should Too. A former hockey player, Mayne now represents athletes through his latest venture, four|thirteen, with a focus on branding and marketing players to increase sponsorship potential and maximize compensation. He also enjoys working with entrepreneurs and emerging companies through programs like the Harvard Law Entrepreneurship Project. A past contributor to LawMarketing.com and LegalInk Magazine, Mayne now serves as the Opinion Editor for the Harvard Law Record.

Success Quote/Mantra:

Fake it ’til you make it.

Recommended Resource:

google.com

Recommended Book:

The Sell

– Fredrik Eklund

Contact Info:

four|thirteen

nmayne@jd18.law.harvard.edu

Subscribe To This Podcast:

To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free), subscribe in iTunes or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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138: Bar Committee Involvement and Business Development – Chris Wharton

Chris___Main___Profile___Picture_CA4112_635914161732874073T. Christopher Wharton is a solo practice attorney in Salt Lake City focusing on family law, criminal defense, and LGBT legal advocacy. Chris graduated magna cum laude from Westminster College before receiving his law degree from the S.J. Quinney College of Law at the University of Utah. Chris also studied Anglo-American Jurisprudence at the University of Oxford, and international criminal law at The Hague, Netherlands. He worked in public service and private practice before opening his own firm in 2012.

In 2013, Chris helped lead a team of attorneys who submitted an amicus curiae brief to the United States Supreme Court, arguing for equal treatment of LGBT families under the law. In 2015, Chris obtained the first same-sex common law marriage adjudication in Utah and was given an award for “Best Advocate for LGBT Families.” He has also been recognized as a “Rising Star” by SuperLawyers Magazine.

As an active member of the legal community in Utah, Chris serves on the Salt Lake City Human Rights Commission. He is a member of the board of the LGBT & Allied Bar Association of Utah and is the immediate past president of the Utah Young Lawyers Division.

Success Quote/Mantra:

A lawyer is a foot soldier of the Constitution.

Recommended Resource:

Utah Courts

Recommended Book:

Blink

– Malcolm Gladwell

Contact Info:

www.chriswhartonlaw.com

chris@chriswhartonlaw.com

Subscribe To This Podcast:

To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free), subscribe in iTunes or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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137: The Harvard Law Record Editor-in-Chief on Legal Marketing – Jim An

head_ca4112_636130953611909609Jim An is a 2L at Harvard Law School. He is the editor-in-chief of the Harvard Law Record, which is Harvard Law School’s student newspaper.

 

 

 

Success Quote/Mantra:

Be yourself.

Recommended Resource:

NY Times

Recommended Book:

Surely You’re Joking, Mr. Feynman! (Adventures of a Curious Character)

– Richard Feynman

Surely You’re Joking, Mr. Feynman/What Do You Care What Others Think

– Richard Feynman

Contact Info:

jan@jd18.law.harvard.edu

Subscribe To This Podcast:

To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free), subscribe in iTunes or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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136: How to Maximize Lawyer and Law Firm Rankings – Alexander Gendlin

Alexander Gendlin

Founder and owner of Law Business, Alexander Gendlin has more than twelve years of experience in the legal industry, as well as more than five years of experience with the following top companies:

– Wolf Theiss RA (Head, Business Development & Marketing).

– Dorda Brugger Jordis RA (Head, Business Development).

– UBS, Zurich (Project Head of Marketing).

– CREDIT SUISSE, Zurich (Head of Marketing within sector).

– PricewaterhouseCoopers, Vienna (Consultant Management Services).

Mr. Gendlin is the author of the book, Compass Law Firm Rankings. The book analyzes current law firm rankings and gives recommendations as to which target groups should use which rankings, and what kinds of rankings should be treated with less emphasis. The book also provides guidelines, templates and case studies on how to successfully use law firm rankings.

Success Quote/Mantra:

[Take] the road less traveled.

Recommended Resource:

LinkedIn

Recommended Book:

Compass Law Firm Rankings

– Alexander Gendlin

How Google Works

– Eric Schmidt

Contact Info:

lawbusiness.at

Subscribe To This Podcast:

To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free), subscribe in iTunes or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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135: How Lawyers Should Use LinkedIn – Erik Ullberg

Erik___Ullberg_CA4112_635913812040061641Erik Ullberg has been an IP and marketing lawyer with Wistrand Advokatbyrå in Gothenburg, Sweden since 2004 and a member of the Swedish Bar Association since 2009. Erik works primarily with advising Swedish and international clients in matters related to IT and technology, intellectual property and advertising and marketing law. He is a member of INTA and Global Advertising Lawyers Alliance (GALA). He is recommended by The Legal 500.

 

Success Quote/Mantra:

Marketing is a numbers game.

Recommended Resource:

LinkedIn

David M. Ward (Attorney Marketing Center)

Recommended Book:

The Hitchhiker’s Guide to the Galaxy

-Douglas Adams

Contact Info:

Erik Ullberg’s Bio

wistrand.se

Subscribe To This Podcast:

To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free), subscribe in iTunes or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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134: Accountability in Business Development – Ari Kaplan

arikaplan_2016headshot_ca4112_635928781134280154Ari Kaplan, a leading legal industry analyst, is an inaugural Fastcase 50 honoree and a finalist for ILTA’s 2015 Thought Leader of the Year award. His most recent book, Reinventing Professional Services: Building Your Business in the Digital Marketplace, was released in Japanese, and Thomson Reuters is publishing the second edition of The Opportunity Maker: Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development in 2016.

He is the principal researcher for a variety of widely distributed benchmarking reports and has been the keynote speaker for events in Australia, Canada, the United Kingdom, and throughout the U.S. Kaplan is also the founder of the Lawcountability® business development platform and iPhone app, a finalist for ILTA’s 2015 Innovative Solution Provider of the Year award, and a two-time Ironman triathlon finisher.

Success Quote/Mantra:

Until you face your fears, you don’t move to the other side where you find your power.

-Mark Allen

Recommended Resource:

youcanbook.me

Recommended Book:

Reinventing Professional Services: Building Your Business in the Digital Marketplace

-Ari Kaplan

The Opportunity Maker: Strategies for Inspiring Your Legal Career through Creative Networking and Business Development

-Ari Kaplan

Creativity, Inc. 

-Ed Catmull

Contact Info:

arikaplanadvisors.com

lawcountability.com

ari@arikaplanadvisors.com

Subscribe To This Podcast:

To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free), subscribe in iTunes or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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133: How to Use Social Media at a Large Law Firm – Renee Phillips

Renee___Bio___Photo___2015_CA4112_635846812061547868Renee Phillips is a partner in Orrick’s Employment Law Group and Co-Head of the firm’s Whistleblower Task Force. Her practice includes a full range of employment litigation and counseling, with particular emphasis on Sarbanes-Oxley/Dodd-Frank whistleblower issues and internal investigations.

Renee is also co-author of Corporate Whistleblowing in the Sarbanes-Oxley/Dodd-Frank Era, the leading treatise on corporate whistleblower law. She speaks and writes regularly on whistleblower law, internal investigations, and other employment law topics. Renee has been recognized by Super Lawyers as a Rising Star in Employment Litigation and by the American Society of Legal Advocates as a Top 40 Under 40 Employment Lawyer in New York State.

Success Quote/Mantra:

Quality over quantity.

Recommended Resource:

LinkedIn

Recommended Book:

The Trusted Advisor

– David H. Maister

Contact Info:

rphillips@orrick.com

www.orrick.com

Renee Phillips’ Bio

+1 212 506 5153

Subscribe To This Podcast:

To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free), subscribe in iTunes or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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132: Lessons from Marketing a Wine and Beverage Law Practice – Lindsey Zahn

Lindsey-Zahn-258x300_CA4112_635887269025766706Lindsey A. Zahn, Esq. is an alcohol beverage and food attorney at Lehrman Beverage Law, PLLC. Ms. Zahn has previously counseled wine, beer, and spirits companies on licensing and compliance, federal and state labeling, customs regulations, supplier agreements, and advertising and promotions. She is an award-winning author on wine law, publishes a leading wine law blog called On Reserve, and has traveled to over a dozen wine regions in the U.S. and Europe. Additionally, she has given talks and instructed classes on wine law throughout the country and in France. In 2014 and 2015, her blog was nominated as one of the Top 100 Legal Blogs by the ABA Journal.

Success Quote/Mantra:

Never, never, never give up.

– Winston Churchill

Recommended Resource:

boomerang

Recommended Book:

Blogging for Dummies

– Amy Lupold Bair

Contact Info:

bevlaw.com

Lindsey Zahn’s Bio

On Reserve: A Wine Law Blog

lazahn@bevlaw.com

Subscribe To This Podcast:

To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free), subscribe in iTunes or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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