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121: Guest Blogging and Content Marketing – Brad Frazer

Brad___Headshot_CA4112_635906283289341948Brad Frazer was Deputy General Counsel to several high-tech Internet and computer companies during the dot-com boom and subsequent bust. While in-house, his practice areas included Internet law, technology and software licensing, intellectual property law, computer law and related transactional work and litigation. He is currently a partner at Boise, Idaho-based Hawley Troxell LLP, where he is a member of the firm’s Emerging Business and Venture Capital Practice Group. Brad is a 1985 cum laude graduate of Brigham Young University (Provo) and a 1988 graduate of the University of California, Hastings College of the Law, where he earned a position on the College’s law review. After law school, he received his Masters of Business Administration degree from the University of Utah. He is a frequent author and speaker on Internet-law topics, and Brad’s debut novel, The Cure: A Thriller, was recently published by NYC-based Diversion Books. The sequel, The Cure: Immortal, is a work-in-progress.

Success Quote/Mantra:

Always be marketing.

Recommended Book:

The Martian Chronicles, Ray Bradbury

Recommended Resource:

Justia.com

Google Alerts

Contact Info:

hawleytroxell.com

Brad Frazer’s Bio

bfrazer@hawleytroxell.com

@bfrazjd

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120: Lessons from Building a Tax Controversy Practice – Julian T. Lee

Julian___Lee___Headshot_CA4112_635890127800592177Julian T. Lee is an associate in Rosenberg Martin Greenberg’s nationally recognized tax controversy department. He joined the firm in 2009, and his practice focuses on representation of individuals and businesses throughout all stages of federal and state tax controversies.

Julian is Vice Chair of the National Bar Association (NBA) Tax Section and has frequently spoken on panels about income and employment tax compliance at NBA conferences. He is an active member of the American Bar Association’s Section of Taxation and a member of the Maryland State Bar Association. Julian has served as an instructor in the Military Volunteer Income Tax Assistance (VITA) Program at Fort George G. Meade since 2012, teaching preparers who provide free tax preparation services to military personnel and their families. He also volunteers as a Maryland Volunteer Legal Services Associate Advocate and was recognized as a Maryland Super Lawyers Rising Star for 2014 and 2015. He received a Young Lawyer/Future History Maker award from the Monumental City Bar Association in 2015.

Julian is a graduate of Emory University and earned his J.D. from the Benjamin N. Cardozo School of Law, where he served as an editorial board member of the Moot Court Honor Society. Julian received his LL.M. in Taxation with distinction from Georgetown University Law Center.

Success Quote/Mantra:

Luck is what happens when preparation meets opportunity.

– Seneca

Recommended Book:

Talent Is Overrated, Geoff Colvin

Recommended Resource:

LinkedIn

Procedurally Taxing

Contact Info:

rosenbergmartin.com

Julian T. Lee’s Bio

rmgtax.com

jlee@rosenbergmartin.com

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119: Internal Legal Marketing, Pricing, and Profitability – Russ Haskin

 

russ___2_CA4112_635878602153788461As the Director of Business of Law Consulting at Wilson Legal Solutions, Russ Haskin is a trusted advisor to hundreds of law firms across the globe ranging from small boutiques to those within the AmLaw 10. He has over 15 years’ experience in consultative work and research achieving recognition as an expert in profitability, matter management, alternative fee arrangements, and partner compensation. He is a featured presenter, panelist, and moderator addressing these topics at industry events. In addition, his research on legal management topics has been published by multiple journals. He has been quoted in the Wall St. Journal, Washington Times, ALM, Law Technology, Corporate Counsel, and other publications. His work has also been cited in several business of law and legal economic books.

In his former post as Director of Consulting and Services at LexisNexis’ Redwood Analytics, Russ led a team that consulted with firm leadership on business analysis, process improvement, and LexisNexis tools and methodology. He also helped establish key metrics and a framework that is considered the gold standard in law firm analytics. In 2014, Russ played a lead role in the sale of Redwood Analytics to Aderant Inc.

Prior to joining Redwood, Russ worked in Research and Project Analysis at two Fortune 500 companies. He received his BSBA from the University of Richmond and his MBA from the University of Tennessee.

Success Quote/Mantra:

Inaction is the greatest risk of all.

Recommended Resource:

RussHaskin.com

3 Geeks and a Law Blog

Law.com

Attorney at Work

Recommended Book:

Managing the Professional Service Firm, David Maister

Contact Info:

www.wilsonlegalsol.com

russ.haskin@wilsonlegalsol.com

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118: Strategic Pricing & Project Management for Law Firms – Peter Secor

SecorheadShort_CA4112_635896067822717799Peter Lane Secor is the director of strategic pricing and project management with Pepper Hamilton LLP. He concentrates on legal project management, with a focus on improving efficiencies through shared management responsibilities, strengthening communication and making value transparent. His expertise includes client/matter profit analysis and providing partners with performance evaluations from a financial perspective.

Success Quote/Mantra:

The faster you move, the slower time passes, and the longer you live.

Recommended Resource:

LegalBizDev.com

Microsoft.com

Recommended Book:

Legal Project Management, Pricing, and Alternative Fee Arrangements

– Jim Hassett

Legal Business Development Quick Reference Guide

– Jim Hassett

Contact Info:

pepperlaw.com

Peter Lane Secor’s Bio

secorp@pepperlaw.com

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117: 20 New Clients from a Legal Podcast – Josh F. Brown

JB___Headshot___High___Resolution_CA4112_635875252099204259Josh F. Brown is a franchise attorney and founder of The Law Office of Josh F. Brown. While based in Indiana, he has built a thriving national practice helping people make smart franchise decisions, identify good franchise systems, work through franchise legal challenges, and grow through the franchise model.

He speaks, blogs, writes articles and white papers, and is the proud creator and host of his very own podcast entitled, Franchise Euphoria, a top-rated podcast on iTunes. Josh also has been recognized as a Rising Star in the Indiana legal community and by The Franchise Times on a national level as a Franchise Legal Eagle.

Before becoming an attorney, Josh worked in business management, sales, marketing and operations for several businesses including two separate franchise systems. He combines his business background, entrepreneurial skills and legal experience to help entrepreneurs in all aspects of their business growth, with a focus on franchising.

Additionally, Josh is the proud Chairman of the Board for College Mentors for Kids, a national nonprofit organization that pairs first-through sixth-grade children with local college student mentors. CMFK currently has chapters on 32 college and university campuses in Indiana, Arizona, Illinois, Kentucky, Maryland, Missouri, Virginia, New York, and Ohio.

Success Quote/Mantra:

You can’t connect the dots looking forward; you can only connect them looking backwards.

– Steve Jobs

Recommended Resource:

Kahuna Accounting

Recommended Book:

Essentialism, Greg McKeown

The E-Myth Revisited, Michael Gerber

Contact Info:

www.indyfranchiselaw.com

josh@indyfranchiselaw.com

@indyfranchiselaw

Subscribe To This Podcast:

To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free) on Mondays, Wednesdays and Fridays, subscribe in iTunes or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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116: Lawyer Wellness as the Foundation for Business Development – Jeena Cho

IMG_0545_CA4112_635889559540123562Jeena Cho is a partner at JC Law Group PC, a bankruptcy law firm in San Francisco, CA. She practices with her husband, Jeff Curl, working with individuals and small businesses to find the best solutions for their financial troubles.

In addition to her law practice, she teaches mindfulness and meditation to lawyers. She regularly speaks and writes about wellness, self-care and mindfulness. She also works with lawyers and law firms on stress management, work-life balance, career transition, increasing productivity and overall wellness.

Her second book, The Anxious Lawyer (ABA), is scheduled to be published in 2016.

Success Quote/Mantra:

Telling other people what’s wrong with them greatly reduces, almost to zero, the probability that we’re going to get what we’re after.

– Marshall Rosenberg

Recommended Resource:

The Anxious Lawyer

Headspace

Recommended Book:

10% Happier, Dan Harris

Contact Info:

The Anxious Lawyer

Jeena Cho’s Bio

jclawgroup.com

smile@theanxiouslawyer.com

@Jeena_Cho

Subscribe To This Podcast:

To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free) on Mondays, Wednesdays and Fridays, subscribe in iTunes or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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115: Business Development Strategy from an Advertising Lawyer – Jeffrey Greenbaum

photojeff_CA4112_635889879614725482Managing Partner of Frankfurt Kurnit since 2010, Jeffrey A. Greenbaum is one of the country’s leading advertising lawyers. He is a partner in the firm’s Advertising, Marketing & Public Relations Group and has extensive experience representing advertisers, advertising agencies, production companies, and media companies on advertising, marketing, branded entertainment, and intellectual property matters. Best Lawyers named him “Advertising Lawyer of the Year” in the New York metro area for 2015. Mr. Greenbaum is also recognized as a leading advertising lawyer in Best Lawyers, Chambers USA America’s Leading Lawyers for Business, The Legal 500, and New York Super Lawyers.

Mr. Greenbaum is also the Chairman of the Global Advertising Lawyers Alliance. He has previously served as chair of the Committee on Consumer Affairs of the New York City Bar. He is also a member of the Board of Advisors of the Brand Activation Association.

Success Quote/Mantra:

Listen first, then talk.

Recommended Resource:

Adweek

Recommended Book:

The Trusted Advisor, David H. Maister

Contact Info:

www.fkks.com

Jeffrey Greenbaum’s Bio

jgreenbaum@fkks.com

Subscribe To This Podcast:

To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free) on Mondays, Wednesdays and Fridays, subscribe in iTunes or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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114: The Role of Internal Law Firm Marketing – Jennifer Barry

Barry_Jennifer_35_SD_MIT_CA4112_635892677978030214Jennifer Barry is a partner in the San Diego office of Latham & Watkins and a member of the firm’s Litigation & Trial Department. She represents clients in all aspects of general commercial litigation, with a particular focus on intellectual property, including:

  • Trademark and trade dress infringement litigation, counseling, prosecution and worldwide trademark portfolio management
  • Trademark licensing counseling and litigation
  • False advertising and unfair competition counseling and litigation
  • Copyright counseling and litigation
  • Trade secrets counseling and litigation
  • Defamation and right of publicity counseling and litigation

Ms. Barry offers clients extensive expertise in both procedural and substantive law, as she has successfully litigated before numerous federal and state courts as well as the Patent and Trademark Office’s Trademark Trial and Appeal Board.

Ms. Barry has specialized expertise in internet law and has successfully handled domain name portfolio management and recovery of domain names before the World Intellectual Property Organization, the National Arbitration Forum and the ADR.EU Center of the Czech Arbitration Court.

She has also worked extensively on social networking and website/e-commerce issues and has been invited to speak on several panels in this area.

Ms. Barry actively participates in the International Trademark Association (INTA), and has served on the Internet Committee/Online Trademark Use Subcommittee, including the Keywords and Web 2.0 Working Groups.

Success Quote/Mantra:

Good customer service

Recommended Resource:

Wayback Machine

Screenshots.com

Contact Info:

www.lw.com

Jennifer Barry’s Bio

jennifer.barry@lw.com

Subscribe To This Podcast:

To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free) on Mondays, Wednesdays and Fridays, subscribe in iTunes or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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113: A 5-Step System for Rapid Growth – Matthew Pollard

Matthew_Pollard_Profile_CA4112_635851847014829278Matthew Pollard is known as the “Rapid Growth Guy.” As a serial entrepreneur, published author, international speaker, coach and consultant, Matthew Pollard is revolutionizing the world of business. Matthew has been characterized as a true differentiation, niche marketing, and sales systemization leader. He now offers online sales, niche marketing and business seminars through MatthewPollard.guru and real-world business coach training through his highly ranked podcast, Better Business Coach. Lawyers will appreciate Matthew’s five-step business development process.

Success Quote/Mantra:

The adversities we face in life foster the success of our future.

Recommended Resource:

Quick Sprout

Recommended Book:

The Psychology of Selling, Brian Tracy

Contact Info:

matthewpollard.com

Matthew Pollard’s Bio

@matthewpollard

LinkedIn

Subscribe To This Podcast:

To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free) on Mondays, Wednesdays and Fridays, subscribe in iTunes or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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112: A Unique Twitter Success Story – Ian Turvill

PHOTO___Administration___Turvill___300___dpi_CA4112_635853855419257029Ian Turvill is the Chief Marketing Officer of Freeborn & Peters LLP, a full-service law firm headquartered in Chicago. Ian oversees the firm’s marketing and business development functions, including marketing strategy, marketing communications, digital media, public relations, and client events and outreach.

Ian and the marketing team at Freeborn & Peters have been recognized six times by the LMA’s Your Honor Awards program, including for their work in business development, brand identity, digital communications, and contributions to the firm’s recruiting efforts.

Ian is currently the Chair of the LMA Midwest at Chicago City Group, working with several teams responsible for a broad slate of educational and keynote programs, as well as an array of communications initiatives supporting the LMA’s local efforts. Ian served previously as the Co-Chair of the LMA’s Think Tank, which is charged with helping legal marketing professionals understand and respond to emerging trends and issues within the legal profession, with particular regard to marketing and business development. Ian was also a contributor to the Law 2023 report on the long-term evolution of the business of law.

Ian is a graduate of the University of Oxford, where he was a Casberd Scholar, winner of the University’s Pilkington Prize from the Templeton College of Management, and earned a Double First in Engineering, Economics, and Management. He was also a John M. Olin Fellow at the Simon School of Business at the University of Rochester.

Success Quote/Mantra:

No success is final, and no failure is fatal; it is the courage to continue that counts.

– Winston Churchill

Recommended Resource:

College of Law Practice Management (Fellows Blog)

Recommended Book:

Influence, Robert Cialdini

Contact Info:

www.freeborn.com

Ian Turvill’s Bio

@ianturvill

Subscribe To This Podcast:

To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free) on Mondays, Wednesdays and Fridays, subscribe in iTunes or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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