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071: View Yourself as an “Editor” in Your Business Development – Larry Bodine

Larry BodineAttorney, marketer and journalist Larry Bodine helps attorneys generate new business with websites and social media.

He edits and publishes news reports about the law for The National Trial Lawyers.

Larry is a Supervising Attorney in the Legal Journalism Externship program at Charlotte School of Law and Arizona Summit Law School.

He writes The LawMarketing Blog, which gets 400 visits per day — more than 1 million visits over the last 10 years.

Larry is followed by 23,000 people on Twitter and 2,200 people on Google+, and he participates in dozens of LinkedIn groups.

He writes for websites like LawMarketing.com, Legal Link magazine, the Huffington Post, the LexisNexis Business of Law Blog, state bar association websites and LawFuel.

Success Quote/Mantra:

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”

-Theodore Roosevelt

Recommended Resource:

larrybodine.com

LawLytics

Recommended Book:

The Power of a System, John Fisher

Contact Info:

http://www.larrybodine.com/

http://www.larrybodine.com/blog

larrybodinenow@gmail.com

(520) 577-9759

Subscribe To This Podcast:

To stay motivated and informed on cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free) on Mondays, Wednesdays and Fridays, subscribe in iTunes, download 20-40 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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070: The Power of Repurposing Your Content – Darrin Mish


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Darrin T. Mish is a tax problem resolution attorney with a national practice based in Tampa, Florida. He is a national speaker and trainer in the industry, as well as a best-selling author. Darrin seems to be everywhere all the time. His marketing prowess, particularly on the Internet, is something to which all practitioners should aspire.

 

Success Quote/Mantra:

You will get all you want in life, if you help enough other people get what they want.

– Zig Ziglar

Recommended Resource:

Dropbox

Evernote

Recommended Book:

The 10X Rule, Grant Cardone

Contact Info:

getirshelp.com

(888) 438-6474

Subscribe To This Podcast:

To stay motivated and informed on cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free) on Mondays, Wednesdays and Fridays, subscribe in iTunes, download 20-40 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

Subscribe in iTunes

Sponsor:

http://www.bushel.com/lml

069: Lessons from Marketing a Concussion Litigation Practice – Paul Anderson

Anderson_Paul_CA4112_635793897002109981Paul Anderson is a plaintiffs’ lawyer at The Klamann Law Firm in Kansas City, MO. His practice focuses on sports-injury litigation, complex litigation and employment law. Paul currently represents several former NFL players in lawsuits against the NFL, the Kansas City Chiefs and the Arizona Cardinals. Paul also serves as an adjunct professor of law at UMKC.

 

Success Quote/Mantra:

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.

– Theodore Roosevelt

Recommended Resource:

http://nflconcussionlitigation.com

Recommended Book:

One Last Strike, Tony La Russa

Contact Info:

klamannlaw.com

http://nflconcussionlitigation.com/

@pauld_anderson

panderson@klamannlaw.com

(816) 421-2626

Subscribe To This Podcast:

To stay motivated and informed on cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free) on Mondays, Wednesdays and Fridays, subscribe in iTunes, download 20-40 episodes (or more), and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

Subscribe in iTunes

Sponsor:

http://www.bushel.com/lml

068: The Power of a Written Business Plan – Kelly Jones

jonesk-2in-square_CA4112_635785539862340743Kelly Jones is a partner with Harris Beach in New York City. She has a national litigation practice focusing on products liability litigation with significant experience managing pharmaceutical and medical device cases in state-coordinated and federal multi-district litigation. She regularly serves as national coordinating counsel and New York/New Jersey local counsel defending clients in mass tort litigation and class actions involving FDA and EPA regulated products. Ms. Jones is an active member of DRI and a frequent lecturer on topics related to business development, networking and social media for lawyers. She was recently named by Law360 as one of “The 20 Attorneys Killing it on Twitter.”

Success Quote/Mantra:

Act, don’t react.

Recommended Resource:

www.dri.org/

Recommended Book:

Tomorrow’s Lawyers, Richard Susskind

The Nightingale, Kristin Hannah

Contact Info:

harrisbeach.com

http://www.harrisbeach.com/people/kelly-jones

kjones@harrisbeach.com

Subscribe To This Podcast:

To stay informed and motivated on cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free) on Mondays, Wednesdays and Fridays, subscribe in iTunes, download 20-40 episodes (or more), and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

Subscribe in iTunes

Sponsor:

http://www.bushel.com/lml

067: A Three-Pronged Approach to Business Development for Lawyers – David Adler

headshot_CA4112_635786987720583060David Adler is an attorney with Adler Law Group, an author, an entrepreneur and a nationally recognized speaker with 17 years of experience in counseling businesses across the interrelated areas of Trademark, Copyright, Trade Secret, Privacy, Information Security, Marketing & Advertising, Social Media, and Digital business practices. He has been recognized for 5 consecutive years as an Illinois SuperLawyer® in the areas of Entertainment & Media Law.

Success Quote/Mantra:

Safeguarding ideas, relationships, and talent

Recommended Resource:

lexology.com

Recommended Book:

Burr: A Novel, Gore Vidal

Contact Info:

adler-law.com

David@adler-law.com

(866) 734-2568

Subscribe To This Podcast:

To stay motivated and informed on cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free) on Mondays, Wednesdays and Fridays, subscribe in iTunes and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

Subscribe in iTunes

Sponsor:

http://www.bushel.com/lml

066: Lean Six Sigma for Lawyers – Catherine MacDonagh

MacDonagh_Catherine_0040_web_CA4112_635795698654141002Catherine MacDonagh is a former corporate counsel and law firm executive. She now teaches and provides training and consulting services in process improvement and project management, strategic planning, marketing, and business development.

A Legal Lean Sigma® Black Belt and a certified Six Sigma Green Belt, Catherine is the CEO and a Founder of the Legal Lean Sigma® Institute. LLSI offers consulting and the first and only process improvement and project management certifications, courses, and consulting services specifically designed for the legal profession. She is an adjunct professor at Suffolk Law School and George Washington University (Masters in Law Firm Management).

Catherine is also Chief Enthusiasm Officer of The Mocktail and the Legal Mocktail™, experiential networking training programs. She further has her own strategic planning, business development training, and coaching practice, FIRM Guidance. She is a Co-Founder of the Legal Sales and Service Organization.

Success Quote/Mantra:

Gentle persuasion relentlessly applied

Recommended Resource:

acc.com

Recommended Book:

Lean Six Sigma for Law Firms, authorized by Catherine MacDonagh

Contact Info:

legalleansigma.com

Subscribe To This Podcast:

To stay motivated and informed on cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch on Mondays, Wednesdays and Fridays, subscribe in iTunes and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

Subscribe in iTunes

Sponsor:

http://www.bushel.com/lml

064: Becoming a Trusted Adviser to Your Clients – Alexis Neely

BycA_iqdcQHNo-5T-IdirDNv7lMlyDuhvlxXIE_5D4A-1Alexis Neely graduated first in her law school class from Georgetown in 1999, and after clerking on the 11th Circuit Court of Appeals, began her career at Munger, Tolles & Olson and left to start her own firm in 2003. Within just three years, she had built her solo practice into a million dollar-a-year revenue generating business by implementing a new law business model she created. Since then, Alexis has taught thousands of lawyers how to fall in love with their practices, be loved by their clients and build their ideal practices.

Success Quote/Mantra:

“Being afraid and doing it anyway”

Recommended Resource:

moneymaptool.com

Recommended Book:

Family Wealth

Contact Info:

getthemanifesto.com

newlawbusinessmodel.com

lawbusinessmentors.com

alexis@newlawbusinessmodel.com

Subscribe To This Podcast:

To stay motivated and informed on cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch on Mondays, Wednesdays and Fridays, subscribe in iTunes and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

Subscribe in iTunes

Sponsor:

http://www.bushel.com/lml

063: The Effect of Current and Future Trends on Legal Marketing – Jordan Furlong

Jordan___Furlong___July___2012___Medium_CA4112_635792359330234854Jordan Furlong is a legal industry analyst who forecasts the impact of the changing legal market on lawyers, clients, and legal organizations. Jordan has addressed dozens of law firms, state bar executives, law schools, and judges throughout the United States and Canada on the evolution of the legal services market.

 

 

Success Quote/Mantra:

Believe in the message.

Recommended Resource:

Big Law Business – Bloomberg BNA

https://lawyerist.com/ (solo and small firms)

slaw.ca (Canada)

Recommended Book:

Tomorrow’s Lawyers, Richard Susskind

True Professionalism, David Maister

Contact Info:

law21.ca

Subscribe To This Podcast:

To stay motivated and informed on cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch on Mondays, Wednesdays and Fridays, subscribe in iTunes and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

Subscribe in iTunes

Sponsor:

http://www.bushel.com/lml

062: Using Social Media to Promote an Intellectual Property Legal Practice – Ron Coleman

2013___Headshot_CA4112_635784834892958550-2Ron Coleman is an AV-rated partner at Archer & Greiner PC, one of the largest firms in New Jersey. He focuses on litigating (and helping clients avoid) claims of copyright and trademark infringement as well as defamation on the Internet, and writes the popular Likelihood of Confusion blog on IP law.

 

Success Quote/Mantra:

Look for the sweet spot where your professional life meets the real you.

Recommended Resource:

twitter.com

Recommended Book:

How to Win Friends & Influence People, Dale Carnegie

Contact Info:

http://www.archerlaw.com/

http://www.archerlaw.com/our-people/ronald-d-coleman/

http://www.likelihoodofconfusion.com/

ron@roncoleman.com

Subscribe To This Podcast:

To stay motivated and informed on cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free) on Mondays, Wednesdays and Fridays, subscribe in iTunes and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

Subscribe in iTunes

Sponsor:

http://www.bushel.com/lml

061: Humanizing Your Legal Practice – Dan Canon

JusticeKy Clay Daniel Walton Adams, PLC

JusticeKy Clay Daniel Walton Adams, PLC

Daniel J. Canon practices in the areas of civil and constitutional rights litigation and is a founding member of the law firm Clay Daniel Walton & Adams, PLC. His practice focuses on issues within the criminal justice system, abuse/overreach by government, and employee discrimination. He is best known for his work on Obergefell v. Hodges, the U.S. Supreme Court ruling which secured marriage equality in all 50 states. He currently represents the couples suing the Rowan County Clerk, Kim Davis for violating their constitutional rights. His commentaries on constitutional law have been featured on Nightline, Huffington Post, USA Today, and The New York Times.

Success Quote/Mantra:

Be good to everyone, even if they don’t deserve it.

Recommended Resource:

www.scotusblog.com

The Parade of Horribles Podcast

Recommended Book:

The New Jim Crow, Michelle Alexander

Contact Info:

www.justiceky.com

http://www.justiceky.com/attorneys/dan-canon/

@dancanon

Subscribe To This Podcast:

To stay motivated and informed on cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free) on Mondays, Wednesdays and Fridays, subscribe in iTunes and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

Subscribe in iTunes

Sponsor:

http://www.bushel.com/lml

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