142: Business Development and Success Metrics for Lawyers – Michael MacKay

_636352941989602327_CA4112_macKay-mikeMike MacKay became President of Cross Platform Businesses – now Bloomberg BNA Plus – in November 2016.

In March 2014, he joined Bloomberg BNA as Vice President, Cross Platform Businesses. In that role, he was responsible for commercial operations, focusing on driving direct and indirect growth.

MacKay received a bachelor’s degree in business communications from Calvin College.

Success Quote/Mantra:

They always say time changes things, but you actually have to change them yourself.

– Andy Warhol

Recommended Resources:

Bloomberg Law

Big Law Business

Axios

Recommended Book:

Smartcuts: The Breakthrough Power of Lateral Thinking

– Shane Snow

Contact Info:

mMacKay@bna.com

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136: How to Maximize Lawyer and Law Firm Rankings – Alexander Gendlin

Alexander Gendlin

Founder and owner of Law Business, Alexander Gendlin has more than twelve years of experience in the legal industry, as well as more than five years of experience with the following top companies:

– Wolf Theiss RA (Head, Business Development & Marketing).

– Dorda Brugger Jordis RA (Head, Business Development).

– UBS, Zurich (Project Head of Marketing).

– CREDIT SUISSE, Zurich (Head of Marketing within sector).

– PricewaterhouseCoopers, Vienna (Consultant Management Services).

Mr. Gendlin is the author of the book, Compass Law Firm Rankings. The book analyzes current law firm rankings and gives recommendations as to which target groups should use which rankings, and what kinds of rankings should be treated with less emphasis. The book also provides guidelines, templates and case studies on how to successfully use law firm rankings.

Success Quote/Mantra:

[Take] the road less traveled.

Recommended Resource:

LinkedIn

Recommended Book:

Compass Law Firm Rankings

– Alexander Gendlin

How Google Works

– Eric Schmidt

Contact Info:

lawbusiness.at

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128: Lessons from Leaving Big Law – Alexandra Devendra

Headshot___2012_CA4112_635915342752154915Alexandra Devendra is a freelance attorney and legal design consultant based in San Francisco. She uses visual communication design to help other attorneys communicate the law more effectively. Alix also works with legal tech startups, who view her as a strategic partner due to her wide range of skills. She has spoken internationally about visualization of the law and she frequently facilitates design-thinking workshops for lawyers. Before launching her consulting business, Alix practiced law at Nixon Peabody LLP, where she focused on employment litigation and social media law.

Success Quote/Mantra:

The test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function.

– F. Scott Fitzgerald

Recommended Resource:

calendly

Twitter

Recommended Book:

Typography for Lawyers

– Matthew Butterick

Contact Info:

www.alexandradevendra.com

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119: Internal Legal Marketing, Pricing, and Profitability – Russ Haskin

 

russ___2_CA4112_635878602153788461As the Director of Business of Law Consulting at Wilson Legal Solutions, Russ Haskin is a trusted advisor to hundreds of law firms across the globe ranging from small boutiques to those within the AmLaw 10. He has over 15 years’ experience in consultative work and research achieving recognition as an expert in profitability, matter management, alternative fee arrangements, and partner compensation. He is a featured presenter, panelist, and moderator addressing these topics at industry events. In addition, his research on legal management topics has been published by multiple journals. He has been quoted in the Wall St. Journal, Washington Times, ALM, Law Technology, Corporate Counsel, and other publications. His work has also been cited in several business of law and legal economic books.

In his former post as Director of Consulting and Services at LexisNexis’ Redwood Analytics, Russ led a team that consulted with firm leadership on business analysis, process improvement, and LexisNexis tools and methodology. He also helped establish key metrics and a framework that is considered the gold standard in law firm analytics. In 2014, Russ played a lead role in the sale of Redwood Analytics to Aderant Inc.

Prior to joining Redwood, Russ worked in Research and Project Analysis at two Fortune 500 companies. He received his BSBA from the University of Richmond and his MBA from the University of Tennessee.

Success Quote/Mantra:

Inaction is the greatest risk of all.

Recommended Resource:

RussHaskin.com

3 Geeks and a Law Blog

Law.com

Attorney at Work

Recommended Book:

Managing the Professional Service Firm, David Maister

Contact Info:

www.wilsonlegalsol.com

russ.haskin@wilsonlegalsol.com

Subscribe To This Podcast:

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118: Strategic Pricing & Project Management for Law Firms – Peter Secor

SecorheadShort_CA4112_635896067822717799Peter Lane Secor is the director of strategic pricing and project management with Pepper Hamilton LLP. He concentrates on legal project management, with a focus on improving efficiencies through shared management responsibilities, strengthening communication and making value transparent. His expertise includes client/matter profit analysis and providing partners with performance evaluations from a financial perspective.

Success Quote/Mantra:

The faster you move, the slower time passes, and the longer you live.

Recommended Resource:

LegalBizDev.com

Microsoft.com

Recommended Book:

Legal Project Management, Pricing, and Alternative Fee Arrangements

– Jim Hassett

Legal Business Development Quick Reference Guide

– Jim Hassett

Contact Info:

pepperlaw.com

Peter Lane Secor’s Bio

secorp@pepperlaw.com

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108: How Knowledge Management Affects Business Development – Jack Bostelman

2Y2A5831_CA4112_635883453662381630Jack Bostelman is President of KM/JD Consulting LLC. He has assisted leaders of law firms ranging from 200 to 1,000+ lawyers, on a wide variety of practice management initiatives, including knowledge management and legal project management. Jack is also chair of the Knowledge Strategy Group within the American Bar Association’s Law Practice Division.

Before founding KM/JD Consulting LLC, Jack practiced law in New York for 30 years as a partner of pre-eminent AmLaw 20 firm, Sullivan & Cromwell.

Jack knows how law firms are managed and how lawyers share knowledge. During his tenure at Sullivan & Cromwell, Jack coordinated the firm’s extensive securities practice worldwide, managed a practice group, was a member of the firm’s opinion committee and its administrative committee, oversaw the IT department and was on the faculty for the lawyer training program.

Success Quote/Mantra:

Knowledge is power.

Recommended Resource:

kmwebinars.org

Recommended Book:

The Checklist Manifesto, Atul Gawande

Contact Info:

kmjdconsulting.com

Jack Bostelman’s Bio

Jack Bostelman’s Blog

jack.bostelman@kmjdconsulting.com

Subscribe To This Podcast:

To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free) on Mondays, Wednesdays and Fridays, subscribe in iTunes or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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