Law Marketing Archives - Page 7 of 13 - Legal Marketing Launch

088: How to Market Your Practice in a Focused Niche – Jonathan Mook

Jonathan R. Mook is a partner in the law firm of DiMuroGinsberg, P.C. in Alexandria, Virginia. He is a nationally recognized practitioner in employment law and has written two treatises on the Americans with Disabilities Act: Americans with Disabilities Act: Employee Rights and Employer Obligations; and Americans with Disabilities Act: Public Accommodations and Commercial Facilities, both published by LexisNexis. He frequently counsels employers on issues involving compliance with the ADA and accommodating disabled employees, as well as other employment-related matters. He is a co-editor of the Virginia Employment Law Letter and is a regular contributor to several legal publications, including Bender’s Labor & Employment Bulletin. Mr. Mook is a member of the Virginia and District of Columbia Bars, and he is a member of the Alexandria Commission on Persons with Disabilities. Mr. Mook earned his Juris Doctor from Yale Law School. He authored the 2013-2015 updates to Chapter 5A, “The Americans with Disabilities Act of 1990.”

Success Quote/Mantra:

Keep on trucking.

Recommended Resource:

Law360-Employment

BNA’s Daily Labor Report

Recommended Book:

Alexander Hamilton, Ron Chernow

Contact Info:

www.dimuro.com

Jonathan Mook Bio

jmook@dimuro.com

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087: How and Why to Organize Your Contact List – Ben Quarmby

Ben Quarmby is a trial lawyer at MoloLamken whose practice focuses on business litigation and intellectual property disputes. He has represented clients in federal and state trial courts, the International Trade Commission, federal courts of appeal, and arbitration. Mr. Quarmby’s practice covers a variety of areas, including general commercial, patent, trademark, and trade secret litigation. He is admitted to the United States Patent & Trademark Office.

Success Quote/Mantra:

Try to be a good citizen within your network.

Recommended Resource:

Highrise (CRM)

Recommended Book:

The Lawyer’s Field Guide to Effective Business Development, William Flannery

Contact Info:

www.mololamken.com

Ben Quarmby’s Bio

bquarmby@mololamken.com

(212) 607-8157

Subscribe To This Podcast:

To make your business development both fun and a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free) on Mondays, Wednesdays and Fridays, subscribe in iTunes or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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086: Business Development Lessons from Starting a Law Firm – Christopher Small

Christopher Small knows how to build profitable law firms. When he started his law firm in 2009, he looked around for resources to help, found none, and created his own based on the lessons he learned from books, courses, mentors, and the street.

That resource is The Art of Lawyering, where he provides amazing value and relevant tips to help you market your law firm, start your law firm, and build your law firm the right way.

Christopher found that people wanted more, so he created Law Firm Confidential, a place where lawyers can go to discuss business, learn about building a profitable law firm, and talk to other lawyers interested in doing the same.

Success Quote/Mantra:

Entrepreneurship is living a few years of your life like most people won’t, so that you can spend the rest of your life like most people can’t.

– Anonymous

Recommended Resource:

nimble.com

Recommended Book:

The Ultimate Sales Machine, Chet Holmes

Contact Info:

The Art of Lawyering

chris@theartoflawyering.com

(206) 601-2545

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085: The Power of a List and a Written Plan – Silvia Coulter

Silvia Coulter is the Co-managing Principal of LawVision Group. She is a recognized leader in law firm business development strategy and assists firms with strategic business development, key client retention and growth strategies, client service strategies and process improvement initiatives. Prior to joining LawVision Group, Silvia was a Managing Director at Hildebrandt International and chaired the firm’s Client Development and Growth Practice. She is an Adjunct Faculty member at George Washington University where she teaches in the Masters in Law Firm Management program. Silvia is the co-author of The Woman Lawyer’s Rainmaking Game, published by West, and Rainmaking Advantage, published by Antaeus Books, Inc. She is a co-founder and active member of the Legal Sales and Service Organization and serves on its Board of Directors. In 2001, she was elected President of the Legal Marketing Association; in 2002, she was inducted as a Fellow of the College of Law Practice Management; and in 2010, she was inducted into the Legal Marketing Association Hall of Fame.

Success Quote/Mantra:

Help everyone you can. Always be a resource.

Recommended Resource:

legalsales.org

Recommended Book:

The Woman Lawyer’s Rainmaking Game, Silvia Coulter

The World Is Flat, Thomas Friedman

Contact Info:

LawVision Group

Silvia’s Bio

scoulter@lawvisiongroup.com

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084: Periscope for Lawyers – Nicole Abboud

Nicole Abboud is an attorney practicing in Los Angeles. She works with small businesses, helping them build and protect their brands legally. Nicole graduated from Southwestern Law School in 2011. She serves as the President of the Southwestern Young Alumni Association (Nickel Club), as the Secretary of the Arab American Lawyers Association of Southern California, and on the Young Lawyer Board of California’s State Bar.

When she’s not lawyering, you can find Nicole chatting with inspiring millennial attorneys on her podcast, The Gen Why Lawyer Podcast. Nicole’s guests range from attorneys who are finding great success in their legal careers to attorneys who have decided to pursue alternative non-legal careers to find happiness. Through her podcast, Nicole hopes to inspire professionals to shake off their fear of being unconventional and embrace their unique voice.

Success Quote/Mantra:

Work like there is someone working 24 hours a day to take it all away from you.

– Mark Cuban

Recommended Resource:

Calendly

Recommended Book:

Book Yourself Solid, Michael Port

Contact Info:

nicole@genwhylawyer.com

genwhylawyer.com

http://www.genylawyer.com/shakethingsup

@nicoleabboud (Twitter)

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083: Business to Business Client Development for Lawyers – Stephen Fairley

Stephen Fairley is the CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in marketing and lead conversion for small to medium-sized law firms. Over 10,000 attorneys nationwide have used the marketing and lead conversion strategies taught by The Rainmaker Institute, LLC.

Stephen works exclusively with attorneys to find new clients using online and offline legal marketing strategies, and to convert more prospects into paying clients using automated marketing, and by fixing their follow-up systems.

Stephen is a nationally recognized law firm marketing authority and the international best-selling author of 12 books, a library of cutting-edge webinar programs, and 10 audio and video training programs.

Success Quote/Mantra:

Fix your follow-up, and you’ll fix your cash flow.

Recommended Resource:

therainmakerblog.com

constantcontact.com

Recommended Book:

The E-Myth, Michael E. Gerber

Endless Referrals, Bob Burg

Built to Sell, John Warrillow and Bo Burlingham

Scaling Up, Verne Harnish

Contact Info:

stephen@therainmakerinstitute.com

http://therainmakerinstitute.com/index.html

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081: Jump-Start Your Legal Career with a Blog – Nicole Benjamin

Nicole Benjamin is a shareholder and business litigator with Adler Pollock & Sheehan P.C. in Providence, Rhode Island, where she helps businesses and their legal departments achieve their objectives by reducing their liabilities, advising them on complex legal matters and defending unavoidable litigation in federal and state court.

In Nicole’s complex commercial litigation practice, she has represented public and private companies and their employees in contractual disputes and defended against business tort, toxic tort, fraud, and constitutional claims.

Nicole also counsels clients on appellate matters utilizing her previous experience as lead law clerk to the Honorable Frank J. Williams during his tenure as Chief Justice of the Rhode Island Supreme Court. She is the author of the blog On Appeal: The AP&S Appellate Law Blog.

Success Quote/Mantra:

Kill them with kindness.

Recommended Resource:

JDSupra

Recommended Book:

Strengths Based Leadership, Berry Conchie and Tom Rath

Contact Info:

apslaw.com

http://www.apslaw.com/attorney/nicole-j-benjamin/

http://www.apslaw.com/on-appeal/

http://www.apslaw.com/its-your-business/

Nbenjamin@apslaw.com

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080: The Power of Niches and Lists – Adrian Dayton

Adrian Dayton is a LinkedIn consultant/keynote speaker to law firms. He is the founder of ClearView Social, a top social sharing software for law firms.

Adrian is the author of two books on social media for the legal profession. He is also a BYU fan, a mountaineer, and a self-proclaimed below-average golfer.

Success Quote/Mantra:

In the absence of clearly defined goals, we remain focused on activity.

Recommended Resource:

adriandayton.com

clearviewsocial.com

Recommended Book:

Pitch Anything, Oren Klaff

Contact Info:

adrian@clearviewsocial.com

@adriandayton (twitter)

adriandayton.com

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079: How to Help Potential Clients Feel Like They “Know” You – John Skiba

John Skiba is a consumer protection attorney in Arizona focusing on debt collection litigation and FDCPA cases. He also hosts the JDBlogger podcast, a bi-weekly podcast centered on helping solo and small firm lawyers market their law practices. In addition, John provides consulting to attorneys on content marketing for their law firms.

John did his undergraduate work at Brigham Young University, where he had the great opportunity of playing on the BYU football team. He then attended law school at the William S. Boyd School of Law at the University of Nevada, Las Vegas (UNLV).

John and his wife have six kids. In his free time (of which there is almost none!), he is an assistant football coach at a local high school.

Success Quote/Mantra:

To feel ambition and to act upon it is to embrace the unique calling of our souls.

– Steven Pressfield

Recommended Resource:

CoSchedule.com

Recommended Book:

Content Inc., Joe Pulizzi

Contact Info:

jdblogger.com

jdblogger.com/launch

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078: How to Market an Insurance Defense Practice – Jim Gates

Jim Gates is the President of Competition, LLC, a nationwide boutique consulting practice that helps insurance defense law firms maximize their client development process.

An extensive claims career within a large property and casualty carrier, and 22 years as Executive Vice President/Treasurer of a successful Regional Claims Adjusting/Claims Management company, have provided Jim a unique perspective on how successful Insurance Defense firms cultivate clients.

In addition to serving on various industry-related and charitable boards, Jim has taught and lectured on client development negotiating skills and change management. He holds a B.A. in Management.