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077: Identify Your Strengths and Get to Know Your Target Market – Pat Christensen

Christensen_current_CA4112_635830350806079159Patricia W. Christensen is a shareholder with Parr Brown Gee & Loveless in Salt Lake City, Utah.  She has focused her practice, for almost 40 years, in the area of complex commercial litigation, and has particular experience and expertise in handling product liability defense litigation, arbitration, mediation and counseling.

Pat has substantial experience representing product manufacturers in the pharmaceutical, medical product, building product, automotive, banking, chemical, industrial equipment, industrial fluid, oil and gas, recreational equipment and household appliance industries. She has also served as an arbitrator for the Private Adjudication Center at Duke University, resolving product liability claims against trust funds established by the United States Bankruptcy Courts.

Pat is a past president of the firm, a former Judge Pro Tem of the Third Judicial District Court, a former adjunct professor of law at the University of Utah’s S. J. Quinney College of Law, and a former legislative assistant in the United States Senate. She has served as a Director of Meritas, as well as serving as Co-Chair of the Litigation Section and Meritas’ Western U. S. Region.

Success Quote/Mantra:

Things may come to those who wait, but only the things left by those who hustle.

– Abraham Lincoln

Recommended Resource:

Google

Recommended Book:

Notorious RBG: The Life and Times of Ruth Bader Ginsburg, Irin Carmon

Contact Info:

http://parrbrown.com/attorneys/patricia-w-christensen/

pchristensen@parrbrown.com

Subscribe To This Podcast:

To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free) on Mondays, Wednesdays and Fridays, subscribe in iTunes or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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076: Lawyer Jokes and Legal Marketing – Malcolm Kushner

MK___photo_CA4112_635803654602109676Malcolm Kushner, “America’s Favorite Humor Consultant,” is the author of Comebacks For Lawyer Jokes and Presentations For Dummies, which has sold over 100,000 copies. An internationally acclaimed expert on humor and communication, he co-created a humor exhibit appearing at The Ronald Reagan Presidential Library. Kushner has been profiled in Time Magazine, USA Today, The New York Times, and The Washington Post. His television and radio appearances include CNN, National Public Radio, CNBC, “Voice of America” and “The Larry King Show.” The Wall Street Journal has called him “irrepressible.” A popular speaker at corporate and association meetings, Kushner has spoken everywhere from the Smithsonian Institution to the Inc. 500 Conference.

Success Quote/Mantra:

ISTBD – I’m supposed to be dead

Recommended Resource:

newsmax.com/jokes/archives

Recommended Book:

The Ultimate Lawyer Quote Book, Malcolm Kushner

Comebacks for Lawyer Jokes, Malcolm Kushner

Contact Info:

Museumofhumor.com

www.kushnergroup.com

mk@kushnergroup.com

@museumofhumor (Twitter)

Subscribe To This Podcast:

To stay motivated and informed on cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free) on Mondays, Wednesdays and Fridays, subscribe in iTunes, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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073: Personal Branding for Lawyers – Elonide Semmes

ECSemmes_bioshot_CA4112_635818328743681277Elonide Semmes is the President of Right Hat, a brand consultancy that helps law firms create simple yet powerful brands.

 

 

Success Quote/Mantra:

Every person you meet is a focus group of one.

Recommended Resource:

mashable.com

food52

Recommended Book:

Losing the Signal: the Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry, Jacquie McNish

Contact Info:

righthat.com

https://righthat.com/about/leadership/elonide-semmes/

Subscribe To This Podcast:

To stay motivated and informed on cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free) on Mondays, Wednesdays and Fridays, subscribe in iTunes, download 20-40 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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071: View Yourself as an “Editor” in Your Business Development – Larry Bodine

Larry BodineAttorney, marketer and journalist Larry Bodine helps attorneys generate new business with websites and social media.

He edits and publishes news reports about the law for The National Trial Lawyers.

Larry is a Supervising Attorney in the Legal Journalism Externship program at Charlotte School of Law and Arizona Summit Law School.

He writes The LawMarketing Blog, which gets 400 visits per day — more than 1 million visits over the last 10 years.

Larry is followed by 23,000 people on Twitter and 2,200 people on Google+, and he participates in dozens of LinkedIn groups.

He writes for websites like LawMarketing.com, Legal Link magazine, the Huffington Post, the LexisNexis Business of Law Blog, state bar association websites and LawFuel.

Success Quote/Mantra:

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”

-Theodore Roosevelt

Recommended Resource:

larrybodine.com

LawLytics

Recommended Book:

The Power of a System, John Fisher

Contact Info:

http://www.larrybodine.com/

http://www.larrybodine.com/blog

larrybodinenow@gmail.com

(520) 577-9759

Subscribe To This Podcast:

To stay motivated and informed on cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free) on Mondays, Wednesdays and Fridays, subscribe in iTunes, download 20-40 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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070: The Power of Repurposing Your Content – Darrin Mish


DTMPhoto_CA4112_635818121072900634
Darrin T. Mish is a tax problem resolution attorney with a national practice based in Tampa, Florida. He is a national speaker and trainer in the industry, as well as a best-selling author. Darrin seems to be everywhere all the time. His marketing prowess, particularly on the Internet, is something to which all practitioners should aspire.

 

Success Quote/Mantra:

You will get all you want in life, if you help enough other people get what they want.

– Zig Ziglar

Recommended Resource:

Dropbox

Evernote

Recommended Book:

The 10X Rule, Grant Cardone

Contact Info:

getirshelp.com

(888) 438-6474

Subscribe To This Podcast:

To stay motivated and informed on cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free) on Mondays, Wednesdays and Fridays, subscribe in iTunes, download 20-40 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

Subscribe in iTunes

Sponsor:

http://www.bushel.com/lml

069: Lessons from Marketing a Concussion Litigation Practice – Paul Anderson

Anderson_Paul_CA4112_635793897002109981Paul Anderson is a plaintiffs’ lawyer at The Klamann Law Firm in Kansas City, MO. His practice focuses on sports-injury litigation, complex litigation and employment law. Paul currently represents several former NFL players in lawsuits against the NFL, the Kansas City Chiefs and the Arizona Cardinals. Paul also serves as an adjunct professor of law at UMKC.

 

Success Quote/Mantra:

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.

– Theodore Roosevelt

Recommended Resource:

http://nflconcussionlitigation.com

Recommended Book:

One Last Strike, Tony La Russa

Contact Info:

klamannlaw.com

http://nflconcussionlitigation.com/

@pauld_anderson

panderson@klamannlaw.com

(816) 421-2626

Subscribe To This Podcast:

To stay motivated and informed on cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free) on Mondays, Wednesdays and Fridays, subscribe in iTunes, download 20-40 episodes (or more), and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

Subscribe in iTunes

Sponsor:

http://www.bushel.com/lml

068: The Power of a Written Business Plan – Kelly Jones

jonesk-2in-square_CA4112_635785539862340743Kelly Jones is a partner with Harris Beach in New York City. She has a national litigation practice focusing on products liability litigation with significant experience managing pharmaceutical and medical device cases in state-coordinated and federal multi-district litigation. She regularly serves as national coordinating counsel and New York/New Jersey local counsel defending clients in mass tort litigation and class actions involving FDA and EPA regulated products. Ms. Jones is an active member of DRI and a frequent lecturer on topics related to business development, networking and social media for lawyers. She was recently named by Law360 as one of “The 20 Attorneys Killing it on Twitter.”

Success Quote/Mantra:

Act, don’t react.

Recommended Resource:

www.dri.org/

Recommended Book:

Tomorrow’s Lawyers, Richard Susskind

The Nightingale, Kristin Hannah

Contact Info:

harrisbeach.com

http://www.harrisbeach.com/people/kelly-jones

kjones@harrisbeach.com

Subscribe To This Podcast:

To stay informed and motivated on cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free) on Mondays, Wednesdays and Fridays, subscribe in iTunes, download 20-40 episodes (or more), and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

Subscribe in iTunes

Sponsor:

http://www.bushel.com/lml

067: A Three-Pronged Approach to Business Development for Lawyers – David Adler

headshot_CA4112_635786987720583060David Adler is an attorney with Adler Law Group, an author, an entrepreneur and a nationally recognized speaker with 17 years of experience in counseling businesses across the interrelated areas of Trademark, Copyright, Trade Secret, Privacy, Information Security, Marketing & Advertising, Social Media, and Digital business practices. He has been recognized for 5 consecutive years as an Illinois SuperLawyer® in the areas of Entertainment & Media Law.

Success Quote/Mantra:

Safeguarding ideas, relationships, and talent

Recommended Resource:

lexology.com

Recommended Book:

Burr: A Novel, Gore Vidal

Contact Info:

adler-law.com

David@adler-law.com

(866) 734-2568

Subscribe To This Podcast:

To stay motivated and informed on cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free) on Mondays, Wednesdays and Fridays, subscribe in iTunes and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

Subscribe in iTunes

Sponsor:

http://www.bushel.com/lml

066: Lean Six Sigma for Lawyers – Catherine MacDonagh

MacDonagh_Catherine_0040_web_CA4112_635795698654141002Catherine MacDonagh is a former corporate counsel and law firm executive. She now teaches and provides training and consulting services in process improvement and project management, strategic planning, marketing, and business development.

A Legal Lean Sigma® Black Belt and a certified Six Sigma Green Belt, Catherine is the CEO and a Founder of the Legal Lean Sigma® Institute. LLSI offers consulting and the first and only process improvement and project management certifications, courses, and consulting services specifically designed for the legal profession. She is an adjunct professor at Suffolk Law School and George Washington University (Masters in Law Firm Management).

Catherine is also Chief Enthusiasm Officer of The Mocktail and the Legal Mocktail™, experiential networking training programs. She further has her own strategic planning, business development training, and coaching practice, FIRM Guidance. She is a Co-Founder of the Legal Sales and Service Organization.

Success Quote/Mantra:

Gentle persuasion relentlessly applied

Recommended Resource:

acc.com

Recommended Book:

Lean Six Sigma for Law Firms, authorized by Catherine MacDonagh

Contact Info:

legalleansigma.com

Subscribe To This Podcast:

To stay motivated and informed on cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch on Mondays, Wednesdays and Fridays, subscribe in iTunes and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

Subscribe in iTunes

Sponsor:

http://www.bushel.com/lml

064: Becoming a Trusted Adviser to Your Clients – Alexis Neely

BycA_iqdcQHNo-5T-IdirDNv7lMlyDuhvlxXIE_5D4A-1Alexis Neely graduated first in her law school class from Georgetown in 1999, and after clerking on the 11th Circuit Court of Appeals, began her career at Munger, Tolles & Olson and left to start her own firm in 2003. Within just three years, she had built her solo practice into a million dollar-a-year revenue generating business by implementing a new law business model she created. Since then, Alexis has taught thousands of lawyers how to fall in love with their practices, be loved by their clients and build their ideal practices.

Success Quote/Mantra:

“Being afraid and doing it anyway”

Recommended Resource:

moneymaptool.com

Recommended Book:

Family Wealth

Contact Info:

getthemanifesto.com

newlawbusinessmodel.com

lawbusinessmentors.com

alexis@newlawbusinessmodel.com

Subscribe To This Podcast:

To stay motivated and informed on cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch on Mondays, Wednesdays and Fridays, subscribe in iTunes and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

Subscribe in iTunes

Sponsor:

http://www.bushel.com/lml

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