063: The Effect of Current and Future Trends on Legal Marketing – Jordan Furlong

Jordan___Furlong___July___2012___Medium_CA4112_635792359330234854Jordan Furlong is a legal industry analyst who forecasts the impact of the changing legal market on lawyers, clients, and legal organizations. Jordan has addressed dozens of law firms, state bar executives, law schools, and judges throughout the United States and Canada on the evolution of the legal services market.

 

 

Success Quote/Mantra:

Believe in the message.

Recommended Resource:

Big Law Business – Bloomberg BNA

https://lawyerist.com/ (solo and small firms)

slaw.ca (Canada)

Recommended Book:

Tomorrow’s Lawyers, Richard Susskind

True Professionalism, David Maister

Contact Info:

law21.ca

Subscribe To This Podcast:

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Sponsor:

http://www.bushel.com/lml

062: Using Social Media to Promote an Intellectual Property Legal Practice – Ron Coleman

2013___Headshot_CA4112_635784834892958550-2Ron Coleman is an AV-rated partner at Archer & Greiner PC, one of the largest firms in New Jersey. He focuses on litigating (and helping clients avoid) claims of copyright and trademark infringement as well as defamation on the Internet, and writes the popular Likelihood of Confusion blog on IP law.

 

Success Quote/Mantra:

Look for the sweet spot where your professional life meets the real you.

Recommended Resource:

twitter.com

Recommended Book:

How to Win Friends & Influence People, Dale Carnegie

Contact Info:

http://www.archerlaw.com/

http://www.archerlaw.com/our-people/ronald-d-coleman/

http://www.likelihoodofconfusion.com/

ron@roncoleman.com

Subscribe To This Podcast:

To stay motivated and informed on cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free) on Mondays, Wednesdays and Fridays, subscribe in iTunes and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

Subscribe in iTunes

Sponsor:

http://www.bushel.com/lml

061: Humanizing Your Legal Practice – Dan Canon

JusticeKy Clay Daniel Walton Adams, PLC

JusticeKy Clay Daniel Walton Adams, PLC

Daniel J. Canon practices in the areas of civil and constitutional rights litigation and is a founding member of the law firm Clay Daniel Walton & Adams, PLC. His practice focuses on issues within the criminal justice system, abuse/overreach by government, and employee discrimination. He is best known for his work on Obergefell v. Hodges, the U.S. Supreme Court ruling which secured marriage equality in all 50 states. He currently represents the couples suing the Rowan County Clerk, Kim Davis for violating their constitutional rights. His commentaries on constitutional law have been featured on Nightline, Huffington Post, USA Today, and The New York Times.

Success Quote/Mantra:

Be good to everyone, even if they don’t deserve it.

Recommended Resource:

www.scotusblog.com

The Parade of Horribles Podcast

Recommended Book:

The New Jim Crow, Michelle Alexander

Contact Info:

www.justiceky.com

http://www.justiceky.com/attorneys/dan-canon/

@dancanon

Subscribe To This Podcast:

To stay motivated and informed on cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free) on Mondays, Wednesdays and Fridays, subscribe in iTunes and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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Sponsor:

http://www.bushel.com/lml

060: Innovative Value Billing for Lawyers – Patrick Lamb

Lamb_073web_CA4112_635785499860927419Patrick Lamb and three friends launched Valorem Law Group on January 2, 2008 with the objective of representing business interests in complex commercial litigation using non-hourly fee structures. At the time, before the economic downturn, the firm had no company on the trail away from hourly billing. Now, with 11 lawyers and more than seven years of success using this new model, Valorem hears many firms claim to offer alternative fees. Even cursory review shows that most of those firms base their alternatives on expected hourly fees—the wolf in sheep’s clothing syndrome or as one commentator put it, “hourly billing in drag.” Pat leads Valorem’s efforts to provide fee arrangements where risk is actually shared and where outcomes determine the fees, not the time to secure the outcomes.

Success Quote/Mantra:

Your client’s best problem is the one you prevent.

Recommended Resource:

twitter.com

Recommended Book:

The Checklist Manifesto, Atul Gawande

Contact Info:

www.valoremlaw.com

http://www.valoremlaw.com/bios/patrick-j.-lamb

patrick.lamb@valoremlamb.com

@valoremlamb

Subscribe To This Podcast:

To stay motivated and informed on cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free) on Mondays, Wednesdays and Fridays, subscribe in iTunes and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

Subscribe in iTunes

Sponsor:

http://www.bushel.com/lml

057: Marketing Insights from a Plaintiffs’ Lawyer – Ed Havas

HavasEd Havas is a founding member and the current President of Dewsnup, King & Olsen, a Salt Lake City firm that represents plaintiffs in complex injury/death cases. He is active in many organizations, having served as past President of the Utah Association for Justice, for which he continues to serve on the Board of Governors. He is a member of the American Association for Justice, the American Society of Legal Advocates (Top 100 Litigation Lawyers), and the Multi-Million Dollar Advocates Forum. He has been recognized in Western States Super Lawyers, Best Lawyers and Utah Business’s Legal Elite. He serves on the Utah Supreme Court Advisory Committee on Rules of Evidence, and as a Small Claims Court judge pro tem.

Success Quote/Mantra:

Baseball is ninety percent mental and the other half is physical. -Yogi Berra

Recommended Resource:

npr.org app

http://www.nytimes.com/ app

Recommended Book:

To Kill a Mockingbird

Contact Info:

http://www.dkolaw.com/

http://www.dkolaw.com/attorney-profiles/edward-b-havas

ehavas@dkolaw.com

(801) 533-0400

Subscribe To This Podcast:

To stay motivated and informed on cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free) on Mondays, Wednesdays and Fridays, subscribe in iTunes and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

Subscribe in iTunes

Sponsor:

http://www.bushel.com/lml

056: Twitter Plus Daily Blogging in a Legal Niche – Eric Meyer

EricMeyerNewHiRes_CA4112_635785486356708869Eric B. Meyer, Esquire is a partner in the Philadelphia-based law firm of Dilworth Paxson LLP. Eric is a member of the firm’s Labor & Employment Practice Group and Chair of the #SocialMedia Practice Group. He also publishes The Employer Handbook (www.TheEmployerHandbook.com), which the ABA Journal recognizes as a top labor and employment law blog. In addition to being a frequent lecturer around the country, among other outlets, Meyer has been quoted in ABCNews.com, NBCSports.com, AMEX’s Small Business Open Forum, Inc. Magazine, Business Insurance, Entrepreneur, Mashable.com, The Wall Street Journal, and the British tabloids. Eric also serves as a volunteer mediator for the United States Equal Employment Opportunity Commission.

Recommended Resources:

lexblog.com

feedly.com

Contact Info:

http://www.dilworthlaw.com/

http://www.dilworthlaw.com/Lawyers/EricBMeyer

TheEmployerHandbook.com

Sponsor:

http://www.bushel.com/lml

054: Law Marketing with an Abundance Mindset – Lars Golumbic

Golumbic_Lars_0948lo_CA4112_635760219118187907Lars C. Golumbic is a principal with Groom Law Group, focusing on matters related to ERISA. Lars frequently defends ESOP trustees, companies, corporate officers and directors, and advisors in Department of Labor investigations and enforcement proceedings, as well as private party litigation. Lars is listed in Chambers USA, The US Legal 500, Super Lawyers, and The Best Lawyers in America for employee benefits law and ERISA Litigation.

Success Quote/Mantra:

We take our clients’ problems, and make them our own.

Recommended Resource:

Bob Eccles’ Fiduciary Litigation Outline

Recommended Book:

Outliers, Malcolm Gladwell

Contact Info:

www.groom.com

http://www.groom.com/attorneys-Lars-Golumbic.html

(202) 861-6615

lgolumbic@groom.com

053: Legal Project Management – Geoffrey Goldberg

headshot_CA4112_635774518424698444Geoffrey R. Goldberg practiced law for three years before returning to his roots as a writer at a legal publishing company. Geoff heads the business development team at McCarter & English, a full service northeast regional firm with 400 lawyers in nine offices from Boston to Washington, DC. Geoff is leading the effort to apply a formal project management approach to the firm’s delivery of service. In his free time, Geoff travels with his wife, climbs mountains, skis down them, runs the trails of New York’s Hudson Valley, and rides his bicycle as often as possible.

Success Quote/Mantra:

It’s impossible to be a great lawyer and a lousy listener.

The key to success in battle is effective communications.

Recommended Resource:

legalbizdev.com (Jim Hassett)

davidfreemanconsulting.com

bticonsulting.com/themadclientist/

Recommended Book:

The Lawyer’s Field Guide to Effective Business Development, William J. Flannery

Contact Info:

www.mccarter.com

http://www.mccarter.com/Geoffrey-R-Goldberg/

ggoldberg@mccarter.com

052: Symptom-Based Marketing for Lawyers – Michael Haines

my___photo_CA4112_635785346117965520Michael Haines began ACDirect.com, the largest and oldest e-commerce website in the heating and air conditioning industry, in 2001. The site has generated over $40,000,000 in sales and has received about 17,000,000 visitors as a direct result of Michael’s marketing efforts.

 

 

Success Quote/Mantra:

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” -Abraham Lincoln

Recommended Resource:

searchengineland.com

Recommended Book:

80/20 Sales and Marketing, Perry Marshall

Contact Info:

tripleyourclicks.com

(407) 701-9520