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150: Unique Business Development Ideas for Lawyers – Audra Dial

Audra Dial is a senior litigator at Mercedes-Benz USA. For almost twenty years in private practice before joining Mercedes-Benz, Ms. Dial defended and protected companies in a variety of industries, including the automotive industry.

Ms. Dial was recognized by The Best Lawyers in America® in 2018 and 2019 for Technology Law. She has been recognized as a 2013 and 2014 “Legal Elite” for General Practice by Georgia Trend magazine. In 2012, Ms. Dial was recommended by Legal 500 US in the area of Trade Secrets Litigation.

Ms. Dial earned her J.D. from William and Mary School of Law. Ms. Dial has been involved with the Trade Secrets Committee of the Intellectual Property Owners Association, Women in Electronic Discovery, and the National Association of Women Lawyers. Ms. Dial received her Bachelor of Arts from American University, where she graduated cum laude in Interdisciplinary Studies.

Success Quote/Mantra:

Keep moving forward.

Recommended Resources:

Headspace

Recommended Book:

Year of Yes 

Shonda Rhimes

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149: Business Development and Insurance Company Clients – Paul Bolus

Paul Bolus has been representing insurance company clients for over 25 years, litigating and managing over 200 cases in federal and state venues across the country. Paul has handled multi-million-dollar cases, including class action lawsuits, regularly representing insurance companies in litigation dealing with health and life issues in just about every context, including major medical, specified disease, cancer, heart, stroke, disability, life insurance, long-term care insurance, securities, annuities, STOLI, department of insurance complaints and litigation, unfair consumer trade practices, deceptive trade practices and agent accounting litigation.

Paul is also actively involved in insurance industry organizations. He belongs to the Association of Life Insurance Counsel (ALIC). Paul also belongs to the American Bar Association’s Tort Trial and Insurance Practice Section and the DRI Life, Health and Disability Committee and the American Council of Life Insurers (ACLI).

Success Quote/Mantra:

Provide great client service.

Recommended Resources:

Linkedin

Recommended Book:

Secrets of the Masters: The Business Development Guide for Lawyers, David H Freeman

Contact Info:

Bradley

Paul Bolus’s Bio

pbolus@bradley.com

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To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive at no cost the latest episodes of Legal Marketing Launch, subscribe in Apple Podcasts or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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148: Client Development through Effortless Action – CiCi Cheng

CiCi Cheng is a trial attorney at Wheeler Trigg O’Donnell, a national litigation boutique in Denver, Colorado. She helps clients navigate the intricacies of complex commercial disputes in a wide range of cases, including contract disputes, trade secret misappropriation, and antitrust and unfair competition. In 2018, the American Bar Association named CiCi to its Top 40 Young Lawyers On the Rise, which recognizes 40 young lawyers nationwide who exemplify high achievement, innovation, vision, leadership, and legal and community service.

Success Quote/Mantra:

“Effortless Action”

–  Wu-Wei

Recommended Resources:

The Skim/The Daily Skim

Recommended Book:

Daring Greatly

–  Brené Brown

Contact Info:

cheng@wtotrial.com

Wheeler Trigg O’Donnell

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143: The Power of Interviews and Business Development – Paolo Lanciani

_1504763687106_CA4112_IMG_3834Paolo Lanciani is a Business Psychologist with a passion for supporting lawyers and law firms in their marketing, personal branding and leadership development. He offers his skills as a facilitator, coach and assessor to apply psychological know-how and conpetence as a practical tool that supports his clients in facing challenges and taking on new opportunities. Paolo also works with large corporations in Italy, Germany (he is half German), and worldwide.

Success Quote/Mantra:

Do something you like and for which you have passion.

Recommended Resources:

LinkedIn

YouTube

Facebook

Recommended Book:

Gut Feelings: The Intelligence of the Unconscious

– Dick Hill and Gerd Gigerenzer

Contact Info:

paolo.lanciani@dlm-partners.eu

Www.dlm-partners.eu

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142: Business Development and Success Metrics for Lawyers – Michael MacKay

_636352941989602327_CA4112_macKay-mikeMike MacKay became President of Cross Platform Businesses – now Bloomberg BNA Plus – in November 2016.

In March 2014, he joined Bloomberg BNA as Vice President, Cross Platform Businesses. In that role, he was responsible for commercial operations, focusing on driving direct and indirect growth.

MacKay received a bachelor’s degree in business communications from Calvin College.

Success Quote/Mantra:

They always say time changes things, but you actually have to change them yourself.

– Andy Warhol

Recommended Resources:

Bloomberg Law

Big Law Business

Axios

Recommended Book:

Smartcuts: The Breakthrough Power of Lateral Thinking

– Shane Snow

Contact Info:

mMacKay@bna.com

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141: How to “Bring Value” to Potential Clients through Content Marketing – Scott Mozarsky

mozarsky-scottScott Mozarsky serves as President, Legal Division/Bloomberg Law for Bloomberg BNA. In that role, he is accountable for leading Bloomberg BNA’s Legal Division which, through its flagship Bloomberg Law product, provides workflow platform-driven solutions that incorporate tools, news, content, analytics and data that enable professionals to be more successful in their day-to-day jobs in the Legal, Compliance and Regulatory markets.

Prior to joining Bloomberg, Scott held a number of leadership roles during a thirteen-year tenure in the UBM plc Group. As President – Media & Marketing Services for UBM Tech, Scott was responsible for building UBM Tech’s Marketing Services business and driving the evolution of leading websites such as Information Week.com, EE Times, Dr. Dobbs Journal and Light Reading to an online community model tied to UBM Tech’s live events.

As EVP, Chief Commercial Officer, of PR Newswire, Scott oversaw PRN’s commercial activities worldwide which involved spearheading the company’s efforts to meet the communications, marketing, investor relations and compliance needs of its customers.

From 2002-2009, Scott served as General Counsel and headed up global Corporate Development and M&A for United Business Media Limited’s US-based subsidiaries. In that role, Scott’s organization played a lead role in transforming UBM from a North American-centric print media group to a global provider of integrated digital and live event solutions. Scott’s team was responsible for identifying, evaluating, negotiating, structuring and closing over 100 transactions in North America, Asia, EMEA and Latin America.

Prior to joining the UBM Group, Scott spent eight years at two multinational law firms representing media, technology, telecommunications, insurance and manufacturing companies. Scott, who speaks Japanese and lived in Japan, has advised numerous companies on business, financial and legal issues arising out of cross-border transactions.

Scott earned his Bachelor of Arts degree in Political Science from Williams College and his J.D. from Fordham Law School.

Success Quote/Mantra:

“Talk about a dream, try to make it real.”

– Bruce Springsteen, “Badlands”

Recommended Resources:

Bloomberg Law

Big Law Business

Marketing Sherpa

PR Newswire

Recommended Book:

The Cider House Rules

– John Irving

Who Says Elephants Can’t Dance?

– Louis Gerstner

Resonant Leadership

– Annie McKee and Richard E. Boyatzis

Contact Info:

Scott Mozarsky’s Bio

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To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free), subscribe in Apple Podcasts or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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138: Bar Committee Involvement and Business Development – Chris Wharton

Chris___Main___Profile___Picture_CA4112_635914161732874073T. Christopher Wharton is a solo practice attorney in Salt Lake City focusing on family law, criminal defense, and LGBT legal advocacy. Chris graduated magna cum laude from Westminster College before receiving his law degree from the S.J. Quinney College of Law at the University of Utah. Chris also studied Anglo-American Jurisprudence at the University of Oxford, and international criminal law at The Hague, Netherlands. He worked in public service and private practice before opening his own firm in 2012.

In 2013, Chris helped lead a team of attorneys who submitted an amicus curiae brief to the United States Supreme Court, arguing for equal treatment of LGBT families under the law. In 2015, Chris obtained the first same-sex common law marriage adjudication in Utah and was given an award for “Best Advocate for LGBT Families.” He has also been recognized as a “Rising Star” by SuperLawyers Magazine.

As an active member of the legal community in Utah, Chris serves on the Salt Lake City Human Rights Commission. He is a member of the board of the LGBT & Allied Bar Association of Utah and is the immediate past president of the Utah Young Lawyers Division.

Success Quote/Mantra:

A lawyer is a foot soldier of the Constitution.

Recommended Resource:

Utah Courts

Recommended Book:

Blink

– Malcolm Gladwell

Contact Info:

www.chriswhartonlaw.com

chris@chriswhartonlaw.com

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136: How to Maximize Lawyer and Law Firm Rankings – Alexander Gendlin

Alexander Gendlin

Founder and owner of Law Business, Alexander Gendlin has more than twelve years of experience in the legal industry, as well as more than five years of experience with the following top companies:

– Wolf Theiss RA (Head, Business Development & Marketing).

– Dorda Brugger Jordis RA (Head, Business Development).

– UBS, Zurich (Project Head of Marketing).

– CREDIT SUISSE, Zurich (Head of Marketing within sector).

– PricewaterhouseCoopers, Vienna (Consultant Management Services).

Mr. Gendlin is the author of the book, Compass Law Firm Rankings. The book analyzes current law firm rankings and gives recommendations as to which target groups should use which rankings, and what kinds of rankings should be treated with less emphasis. The book also provides guidelines, templates and case studies on how to successfully use law firm rankings.

Success Quote/Mantra:

[Take] the road less traveled.

Recommended Resource:

LinkedIn

Recommended Book:

Compass Law Firm Rankings

– Alexander Gendlin

How Google Works

– Eric Schmidt

Contact Info:

lawbusiness.at

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To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free), subscribe in iTunes or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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135: How Lawyers Should Use LinkedIn – Erik Ullberg

Erik___Ullberg_CA4112_635913812040061641Erik Ullberg has been an IP and marketing lawyer with Wistrand Advokatbyrå in Gothenburg, Sweden since 2004 and a member of the Swedish Bar Association since 2009. Erik works primarily with advising Swedish and international clients in matters related to IT and technology, intellectual property and advertising and marketing law. He is a member of INTA and Global Advertising Lawyers Alliance (GALA). He is recommended by The Legal 500.

 

Success Quote/Mantra:

Marketing is a numbers game.

Recommended Resource:

LinkedIn

David M. Ward (Attorney Marketing Center)

Recommended Book:

The Hitchhiker’s Guide to the Galaxy

-Douglas Adams

Contact Info:

Erik Ullberg’s Bio

wistrand.se

Subscribe To This Podcast:

To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free), subscribe in iTunes or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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134: Accountability in Business Development – Ari Kaplan

arikaplan_2016headshot_ca4112_635928781134280154Ari Kaplan, a leading legal industry analyst, is an inaugural Fastcase 50 honoree and a finalist for ILTA’s 2015 Thought Leader of the Year award. His most recent book, Reinventing Professional Services: Building Your Business in the Digital Marketplace, was released in Japanese, and Thomson Reuters is publishing the second edition of The Opportunity Maker: Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development in 2016.

He is the principal researcher for a variety of widely distributed benchmarking reports and has been the keynote speaker for events in Australia, Canada, the United Kingdom, and throughout the U.S. Kaplan is also the founder of the Lawcountability® business development platform and iPhone app, a finalist for ILTA’s 2015 Innovative Solution Provider of the Year award, and a two-time Ironman triathlon finisher.

Success Quote/Mantra:

Until you face your fears, you don’t move to the other side where you find your power.

-Mark Allen

Recommended Resource:

youcanbook.me

Recommended Book:

Reinventing Professional Services: Building Your Business in the Digital Marketplace

-Ari Kaplan

The Opportunity Maker: Strategies for Inspiring Your Legal Career through Creative Networking and Business Development

-Ari Kaplan

Creativity, Inc. 

-Ed Catmull

Contact Info:

arikaplanadvisors.com

lawcountability.com

ari@arikaplanadvisors.com

Subscribe To This Podcast:

To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free), subscribe in iTunes or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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