law firm marketing Archives - Page 6 of 8

092: A Pioneer in Online Legal Marketing Shares Cutting Edge Strategies – Greg Siskind

Greg Siskind is a founding partner of Siskind Susser and has practiced immigration law for nearly 25 years. He writes several books on immigration law, as well as the ABA’s Lawyer’s Guide to Marketing on the Internet. In 1994, he created the first immigration law web site, and in 1998, he created the world’s first law blog. He also serves on the Board of Governors of the American Immigration Lawyers Association.

Success Quote/Mantra:

Eighty percent of success is showing up.

– Woody Allen

Recommended Resource:

attorneyatwork.com

Recommended Book:

The Checklist Manifesto, Atul Gawande

Contact Info:

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091: Why Lawyers Need to Use Legal Project Management – Mark Lassiter

Attorney and Legal Project Manager Mark Lassiter is an experienced business attorney with over 30 years’ experience and a legal project manager.

As an attorney, Mr. Lassiter practices in the areas of business, real estate, construction and technology law and Alternative Dispute Resolution. He has an AV Preeminent®* rating with the Martindale-Hubbell® Peer Review Ratings system, is a sustaining member in ARIZONA’S FINEST LAWYERS, was voted among the BEST OF ARIZONA ATTORNEYS in the Area of Alternative Dispute Resolution in RANKING ARIZONA (2012), and was included in Arizona’s Top Rated Lawyers of 2014 in the areas of Alternative Dispute Resolution, Business and Commercial law in LEGAL LEADERS. He serves on both the mediation and arbitration panels of the National Academy of Distinguished Neutrals and the American Arbitration Association, where he serves on its Commercial, Construction and Large and Complex Case Panels.

He is also the founder of Lex Projex™, an independent Project Management Office (“PMO”) offering outsourced Legal Project Management (“LPM”) services to corporate legal departments, law firms and legal vendors. Mr. Lassiter is a member of the Project Management Institute (“PMI”), its Legal Project Management Community of Practice, the Project Management Connected Community of the International Legal Technology Association (“ILTA”), and the Microsoft Project User’s Group (“MPUG”). He has completed upper level courses towards a Master’s Degree in Project Management at Northern Arizona University and in the Applied Project Management Certificate Program at Villanova University, as well as multiple on-line project management courses offered as PMI Professional Development Units (“PDUs”) through LYNDA.COM. He was one of the first lawyers in the country to develop a law school curriculum to teach Legal Project Management, and has taught Legal Project Management as an Adjunct Professor of Law. He has also taught Legal Project Management in the eDiscovery Legal Project Management Certificate Program and the Litigation Support Project Management Certificate Program of the Organization of Legal Professionals (“OLP”). Mr. Lassiter speaks nationwide on the topic of Legal Project Management to lawyers, law firms, corporate legal departments and ESI-EED vendors.

Success Quote/Mantra:

You make money in the practice of law by the cases and clients you don’t take, not by the ones you do take.

Recommended Resource:

Lynda.com

Recommended Book:

Tomorrow’s Lawyers, Richard Susskind

Contact Info:

www.lexprojex.com

Mark’s Lassiter’s LexProjex™ Bio

Mark Lassiter’s NADN Bio

mark@lexprojex.com

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090: Using the Long Tail for Business Development – Alexander Davie

Alexander Davie‘s legal practice encompasses a wide variety of corporate and securities matters. He has worked extensively with technology companies, including startups, and emerging growth companies, on all aspects of their businesses, including company formation, business planning, mergers and acquisitions, technology transactions, corporate governance, debt and equity financings, and securities offerings. In addition, Mr. Davie has represented investment advisors, securities brokers, hedge funds, private equity funds, and real estate partnership syndicators in numerous private offerings of securities and in ongoing compliance. Prior to returning to private practice, Mr. Davie served as the general counsel to a private investment fund manager.

Mr. Davie has experience serving on the boards of a number of civic organizations, including the Nashville Business Incubation Center. He is also active in the Nashville Bar Association, serving as chair of its Business Law Committee.

Mr. Davie received his Bachelor of Arts degree in Economics at the University of Pennsylvania, graduating magna cum laude and his Juris Doctor degree at Duke University School of Law, graduating with high honors. While in law school, he served as the Managing Editor of the Duke Law & Technology Review. In addition, Mr. Davie received a Master of Education degree in Organizational Leadership from Peabody College at Vanderbilt University.

Success Quote/Mantra:

Do or do not; there is no try.

– Yoda

Recommended Resource:

evernote.com

Recommended Book:

Difficult Conversations, Douglas Stone

Contact Info:

www.riggsdavie.com

Alexander Davie’s Bio

adavie@riggsdavie.com

@xandavie (Twitter)

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089: Lean Innovation for Lawyers – Duncan Hart

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Duncan Hart began offering consulting services to professional service firms in 2002 after a 25-year career as a barrister, solicitor and then managing partner of one of Australia’s largest law firms.

His consulting assignments have spanned most professions, and he has traveled widely to provide services to firms and corporate clients located as far away as China, Dubai, Europe and the U.S.

Mr. Hart has written various articles, guides and books devoted to the “business of the law.” Many of those works reflect his wider consulting experience in industry. Mr. Hart believes that the legal profession has much to gain from the knowledge and experience of the wider commercial community in how to create, grow and manage organizations.

Success Quote/Mantra:

The cure for anything is salt water – sweat, tears, or the sea.

Recommended Resource:

evernote.com

prezi.com

MindMeister

Recommended Book:

The Business Model Canvas Playbook, Marco Meyer

Lean Innovation for Lawyers, Duncan Hart

Contact Info:

www.duncanhartconsulting.com

dh@duncanhartconsulting.com

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088: How to Market Your Practice in a Focused Niche – Jonathan Mook

Jonathan R. Mook is a partner in the law firm of DiMuroGinsberg, P.C. in Alexandria, Virginia. He is a nationally recognized practitioner in employment law and has written two treatises on the Americans with Disabilities Act: Americans with Disabilities Act: Employee Rights and Employer Obligations; and Americans with Disabilities Act: Public Accommodations and Commercial Facilities, both published by LexisNexis. He frequently counsels employers on issues involving compliance with the ADA and accommodating disabled employees, as well as other employment-related matters. He is a co-editor of the Virginia Employment Law Letter and is a regular contributor to several legal publications, including Bender’s Labor & Employment Bulletin. Mr. Mook is a member of the Virginia and District of Columbia Bars, and he is a member of the Alexandria Commission on Persons with Disabilities. Mr. Mook earned his Juris Doctor from Yale Law School. He authored the 2013-2015 updates to Chapter 5A, “The Americans with Disabilities Act of 1990.”

Success Quote/Mantra:

Keep on trucking.

Recommended Resource:

Law360-Employment

BNA’s Daily Labor Report

Recommended Book:

Alexander Hamilton, Ron Chernow

Contact Info:

www.dimuro.com

Jonathan Mook Bio

jmook@dimuro.com

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087: How and Why to Organize Your Contact List – Ben Quarmby

Ben Quarmby is a trial lawyer at MoloLamken whose practice focuses on business litigation and intellectual property disputes. He has represented clients in federal and state trial courts, the International Trade Commission, federal courts of appeal, and arbitration. Mr. Quarmby’s practice covers a variety of areas, including general commercial, patent, trademark, and trade secret litigation. He is admitted to the United States Patent & Trademark Office.

Success Quote/Mantra:

Try to be a good citizen within your network.

Recommended Resource:

Highrise (CRM)

Recommended Book:

The Lawyer’s Field Guide to Effective Business Development, William Flannery

Contact Info:

www.mololamken.com

Ben Quarmby’s Bio

bquarmby@mololamken.com

(212) 607-8157

Subscribe To This Podcast:

To make your business development both fun and a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free) on Mondays, Wednesdays and Fridays, subscribe in iTunes or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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086: Business Development Lessons from Starting a Law Firm – Christopher Small

Christopher Small knows how to build profitable law firms. When he started his law firm in 2009, he looked around for resources to help, found none, and created his own based on the lessons he learned from books, courses, mentors, and the street.

That resource is The Art of Lawyering, where he provides amazing value and relevant tips to help you market your law firm, start your law firm, and build your law firm the right way.

Christopher found that people wanted more, so he created Law Firm Confidential, a place where lawyers can go to discuss business, learn about building a profitable law firm, and talk to other lawyers interested in doing the same.

Success Quote/Mantra:

Entrepreneurship is living a few years of your life like most people won’t, so that you can spend the rest of your life like most people can’t.

– Anonymous

Recommended Resource:

nimble.com

Recommended Book:

The Ultimate Sales Machine, Chet Holmes

Contact Info:

The Art of Lawyering

chris@theartoflawyering.com

(206) 601-2545

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083: Business to Business Client Development for Lawyers – Stephen Fairley

Stephen Fairley is the CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in marketing and lead conversion for small to medium-sized law firms. Over 10,000 attorneys nationwide have used the marketing and lead conversion strategies taught by The Rainmaker Institute, LLC.

Stephen works exclusively with attorneys to find new clients using online and offline legal marketing strategies, and to convert more prospects into paying clients using automated marketing, and by fixing their follow-up systems.

Stephen is a nationally recognized law firm marketing authority and the international best-selling author of 12 books, a library of cutting-edge webinar programs, and 10 audio and video training programs.

Success Quote/Mantra:

Fix your follow-up, and you’ll fix your cash flow.

Recommended Resource:

therainmakerblog.com

constantcontact.com

Recommended Book:

The E-Myth, Michael E. Gerber

Endless Referrals, Bob Burg

Built to Sell, John Warrillow and Bo Burlingham

Scaling Up, Verne Harnish

Contact Info:

stephen@therainmakerinstitute.com

http://therainmakerinstitute.com/index.html

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081: Jump-Start Your Legal Career with a Blog – Nicole Benjamin

Nicole Benjamin is a shareholder and business litigator with Adler Pollock & Sheehan P.C. in Providence, Rhode Island, where she helps businesses and their legal departments achieve their objectives by reducing their liabilities, advising them on complex legal matters and defending unavoidable litigation in federal and state court.

In Nicole’s complex commercial litigation practice, she has represented public and private companies and their employees in contractual disputes and defended against business tort, toxic tort, fraud, and constitutional claims.

Nicole also counsels clients on appellate matters utilizing her previous experience as lead law clerk to the Honorable Frank J. Williams during his tenure as Chief Justice of the Rhode Island Supreme Court. She is the author of the blog On Appeal: The AP&S Appellate Law Blog.

Success Quote/Mantra:

Kill them with kindness.

Recommended Resource:

JDSupra

Recommended Book:

Strengths Based Leadership, Berry Conchie and Tom Rath

Contact Info:

apslaw.com

http://www.apslaw.com/attorney/nicole-j-benjamin/

http://www.apslaw.com/on-appeal/

http://www.apslaw.com/its-your-business/

Nbenjamin@apslaw.com

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078: How to Market an Insurance Defense Practice – Jim Gates

Jim Gates is the President of Competition, LLC, a nationwide boutique consulting practice that helps insurance defense law firms maximize their client development process.

An extensive claims career within a large property and casualty carrier, and 22 years as Executive Vice President/Treasurer of a successful Regional Claims Adjusting/Claims Management company, have provided Jim a unique perspective on how successful Insurance Defense firms cultivate clients.

In addition to serving on various industry-related and charitable boards, Jim has taught and lectured on client development negotiating skills and change management. He holds a B.A. in Management.