070: The Power of Repurposing Your Content – Darrin Mish


DTMPhoto_CA4112_635818121072900634Darrin T. Mish is a tax problem resolution attorney with a national practice based in Tampa, Florida. He is a national speaker and trainer in the industry, as well as a best-selling author. Darrin seems to be everywhere all the time. His marketing prowess, particularly on the Internet, is something to which all practitioners should aspire.

 

Success Quote/Mantra:

You will get all you want in life, if you help enough other people get what they want.

– Zig Ziglar

Recommended Resource:

Dropbox

Evernote

Recommended Book:

The 10X Rule, Grant Cardone

Contact Info:

getirshelp.com

(888) 438-6474

Subscribe To This Podcast:

To stay motivated and informed on cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free) on Mondays, Wednesdays and Fridays, subscribe in iTunes, download 20-40 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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Sponsor:

http://www.bushel.com/lml

066: Lean Six Sigma for Lawyers – Catherine MacDonagh

MacDonagh_Catherine_0040_web_CA4112_635795698654141002Catherine MacDonagh is a former corporate counsel and law firm executive. She now teaches and provides training and consulting services in process improvement and project management, strategic planning, marketing, and business development.

A Legal Lean Sigma® Black Belt and a certified Six Sigma Green Belt, Catherine is the CEO and a Founder of the Legal Lean Sigma® Institute. LLSI offers consulting and the first and only process improvement and project management certifications, courses, and consulting services specifically designed for the legal profession. She is an adjunct professor at Suffolk Law School and George Washington University (Masters in Law Firm Management).

Catherine is also Chief Enthusiasm Officer of The Mocktail and the Legal Mocktail™, experiential networking training programs. She further has her own strategic planning, business development training, and coaching practice, FIRM Guidance. She is a Co-Founder of the Legal Sales and Service Organization.

Success Quote/Mantra:

Gentle persuasion relentlessly applied

Recommended Resource:

acc.com

Recommended Book:

Lean Six Sigma for Law Firms, authorized by Catherine MacDonagh

Contact Info:

legalleansigma.com

Subscribe To This Podcast:

To stay motivated and informed on cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch on Mondays, Wednesdays and Fridays, subscribe in iTunes and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

Subscribe in iTunes

Sponsor:

http://www.bushel.com/lml

063: The Effect of Current and Future Trends on Legal Marketing – Jordan Furlong

Jordan___Furlong___July___2012___Medium_CA4112_635792359330234854Jordan Furlong is a legal industry analyst who forecasts the impact of the changing legal market on lawyers, clients, and legal organizations. Jordan has addressed dozens of law firms, state bar executives, law schools, and judges throughout the United States and Canada on the evolution of the legal services market.

 

 

Success Quote/Mantra:

Believe in the message.

Recommended Resource:

Big Law Business – Bloomberg BNA

https://lawyerist.com/ (solo and small firms)

slaw.ca (Canada)

Recommended Book:

Tomorrow’s Lawyers, Richard Susskind

True Professionalism, David Maister

Contact Info:

law21.ca

Subscribe To This Podcast:

To stay motivated and informed on cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch on Mondays, Wednesdays and Fridays, subscribe in iTunes and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

Subscribe in iTunes

Sponsor:

http://www.bushel.com/lml

054: Law Marketing with an Abundance Mindset – Lars Golumbic

Golumbic_Lars_0948lo_CA4112_635760219118187907Lars C. Golumbic is a principal with Groom Law Group, focusing on matters related to ERISA. Lars frequently defends ESOP trustees, companies, corporate officers and directors, and advisors in Department of Labor investigations and enforcement proceedings, as well as private party litigation. Lars is listed in Chambers USA, The US Legal 500, Super Lawyers, and The Best Lawyers in America for employee benefits law and ERISA Litigation.

Success Quote/Mantra:

We take our clients’ problems, and make them our own.

Recommended Resource:

Bob Eccles’ Fiduciary Litigation Outline

Recommended Book:

Outliers, Malcolm Gladwell

Contact Info:

www.groom.com

http://www.groom.com/attorneys-Lars-Golumbic.html

(202) 861-6615

lgolumbic@groom.com

053: Legal Project Management – Geoffrey Goldberg

headshot_CA4112_635774518424698444Geoffrey R. Goldberg practiced law for three years before returning to his roots as a writer at a legal publishing company. Geoff heads the business development team at McCarter & English, a full service northeast regional firm with 400 lawyers in nine offices from Boston to Washington, DC. Geoff is leading the effort to apply a formal project management approach to the firm’s delivery of service. In his free time, Geoff travels with his wife, climbs mountains, skis down them, runs the trails of New York’s Hudson Valley, and rides his bicycle as often as possible.

Success Quote/Mantra:

It’s impossible to be a great lawyer and a lousy listener.

The key to success in battle is effective communications.

Recommended Resource:

legalbizdev.com (Jim Hassett)

davidfreemanconsulting.com

bticonsulting.com/themadclientist/

Recommended Book:

The Lawyer’s Field Guide to Effective Business Development, William J. Flannery

Contact Info:

www.mccarter.com

http://www.mccarter.com/Geoffrey-R-Goldberg/

ggoldberg@mccarter.com

051: Innovation Best Practices for Lawyers – Richard Haasnoot

richardh_CA4112_635781184441396424Richard Haasnoot’s innovation best practices are drawn from being an innovation leader in his twenty-six years at Procter & Gamble and Gallo in marketing, teaching innovation as a professor at Arizona State University, publishing a book on innovation, and having two highly successful innovation and creativity consulting companies – Innovate2Grow Experts and Blue Sage Creative.

Success Quote/Mantra:

Learn more; do more.

Recommended Resource:

i2ge.com

Recommended Book:

Good to Great, Jim Collins

Contact Info:

richard@i2ge.com

049: Global Legal Marketing – John Scannapieco

Scannapieco,John_ProofCLR_jpgJohn M. Scannapieco is a shareholder in the Nashville office of Baker Donelson and is a co-leader of the Firm’s Global Business Team. John provides strategic guidance and counsel to businesses and individuals regarding their existing global operations or to those contemplating global expansion.

Mr. Scannapieco assists U.S. and foreign clients in connection with the sale or disposition of assets, as well as the negotiation and drafting of distribution, manufacturing, employment and agency agreements throughout the world, including the United States, Central and South America, Europe and Asia. He works with a variety of U.S.-based companies in connection with their business activities in China, Europe, the Americas and Africa.

Success Quote/Mantra:

Treat everyone like you want to be treated.

Recommended Resource:

www.chinalawblog.com

Recommended Book:

The Battle Cry of Freedom: The Civil War Era, James M. McPherson

Contact Info:

http://www.bakerdonelson.com/john-m-scannapieco/

jscannapieco@bakerdonelson.com

(615) 726-5648

048: Leveraging a Legal Blog in a Narrow Niche – Jacob Wharton

Jacob20S20Wharton_CA4112_635774138442667349An intellectual property attorney and a partner at the law firm of Womble Carlyle in Winston-Salem, North Carolina, Jacob Wharton engages in all aspects of IP litigation, prosecution, and counseling. He has a true nation-wide practice in courts across the United States, including the Supreme Court. He has worked in a variety of technologies, and he specializes with a deep focus on the home furnishings and textile industries.

Success Quote/Mantra:

“Stay on target. Stay on target.” – Star Wars

Recommended Resource:

TED Talks

Recommended Book:

The Furniture Wars: How America Lost a Fifty Billion Dollar Industry, Michael Dugan

Contact Info:

http://www.wcsr.com/Professionals/Lawyer-Bios/Jacob-S-Wharton

http://womblefurniturelaw.blogspot.com/

jwharton@wcsr.com

(336) 747-6609

046: Digital Marketing for Lawyers – Keith Boswell

Keith_Boswell_CA4112_635765416533160257As a virtual Chief Digital Officer, Keith Boswell helps small to mid-sized businesses, healthcare organizations and technology companies create a successful strategy for their digital marketing and operations.

 

 

Success Quote/Mantra:

It’s always worth it to ask for the things you want. Being afraid to ask only leads to regret later.

Recommended Resource:

contently.com (The Content Strategist)

Recommended Book:

Youtility, Jay Baer

Contact Info:

perceptint.com

keith@perceptint.com

045: Entrepreneurial Mindset for Lawyers – David Shriner-Cahn

David___Shriner-Cahn___photo_CA4112_635762402309742707David Shriner-Cahn is President of TEND Strategic Partners, which he founded in 2006. He works with CEOs and other professionals who keep hitting roadblocks. He also hosts the business podcast, Smashing the Plateau, featuring leaders helping other leaders break through barriers.

 

 

 

Success Quote/Mantra:

Two roads diverged in a wood and I – I took the one less traveled by, and that has made all the difference. -Robert Frost

Recommended Resource:

The Telephone

Recommended Book:

Stand Out, Dorie Clark

Contact Info:

www.TendStrategicPartners.com

www.SmashingThePlateau.com

www.linkedin.com/in/davidshrinercahn/

twitter.com/@tendsp

http://www.tendstrategicpartners.com/5-setbacks