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146: OSHA, Outside Consultants, and Business Development – Nelva Smith

Nelva Smith is a labor and employment attorney with Steptoe & Johnson PLLC in Columbus, Ohio. From general day-to-day counseling, to litigation, workers’ compensation, and safety and health issues, Ohio employers of all sizes rely on Nelva for employment law guidance.

As a member of the firm’s Workplace Safety Team, she has defended employers in front of the Industrial Commission on a variety of issues that arise out of Ohio workers compensation matters. She also has experience in safety and health issues, with an emphasis on OSHA. She has presented on several occasions nationally on OSHA topics, and she has twice been a contributing editor to the national treatise on Occupational Safety and Health Law. Nelva has experience defending employers in general employment litigation, charges before the Equal Employment Opportunity Commission, charges before the Ohio Civil Rights Commission, charges before the National Labor Relations Board, and defending OSHA citations, and she has also successfully handled wage and hour audits before a state government agency. In addition to her employment experience, Nelva is also on the firm’s Higher Education Team and actively represents several universities and colleges in the region against Title IX litigation.

Success Quote/Mantra:

“Poor people have big TVs. Rich people have big libraries.”

-Jim Rohn

Recommended Resources:

Stitcher

Recommended Book:

Secrets of the Masters: Business Development Guide for Lawyers

– David H. Freeman

Contact Info:

www.steptoe-johnson.com

Nelva’s Bio

nelva.smith@steptoe-johnson.com

614-456-1656

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142: Business Development and Success Metrics for Lawyers – Michael MacKay

_636352941989602327_CA4112_macKay-mikeMike MacKay became President of Cross Platform Businesses – now Bloomberg BNA Plus – in November 2016.

In March 2014, he joined Bloomberg BNA as Vice President, Cross Platform Businesses. In that role, he was responsible for commercial operations, focusing on driving direct and indirect growth.

MacKay received a bachelor’s degree in business communications from Calvin College.

Success Quote/Mantra:

They always say time changes things, but you actually have to change them yourself.

– Andy Warhol

Recommended Resources:

Bloomberg Law

Big Law Business

Axios

Recommended Book:

Smartcuts: The Breakthrough Power of Lateral Thinking

– Shane Snow

Contact Info:

mMacKay@bna.com

Subscribe To This Podcast:

To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free), subscribe in Apple Podcasts or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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141: How to “Bring Value” to Potential Clients through Content Marketing – Scott Mozarsky

mozarsky-scottScott Mozarsky serves as President, Legal Division/Bloomberg Law for Bloomberg BNA. In that role, he is accountable for leading Bloomberg BNA’s Legal Division which, through its flagship Bloomberg Law product, provides workflow platform-driven solutions that incorporate tools, news, content, analytics and data that enable professionals to be more successful in their day-to-day jobs in the Legal, Compliance and Regulatory markets.

Prior to joining Bloomberg, Scott held a number of leadership roles during a thirteen-year tenure in the UBM plc Group. As President – Media & Marketing Services for UBM Tech, Scott was responsible for building UBM Tech’s Marketing Services business and driving the evolution of leading websites such as Information Week.com, EE Times, Dr. Dobbs Journal and Light Reading to an online community model tied to UBM Tech’s live events.

As EVP, Chief Commercial Officer, of PR Newswire, Scott oversaw PRN’s commercial activities worldwide which involved spearheading the company’s efforts to meet the communications, marketing, investor relations and compliance needs of its customers.

From 2002-2009, Scott served as General Counsel and headed up global Corporate Development and M&A for United Business Media Limited’s US-based subsidiaries. In that role, Scott’s organization played a lead role in transforming UBM from a North American-centric print media group to a global provider of integrated digital and live event solutions. Scott’s team was responsible for identifying, evaluating, negotiating, structuring and closing over 100 transactions in North America, Asia, EMEA and Latin America.

Prior to joining the UBM Group, Scott spent eight years at two multinational law firms representing media, technology, telecommunications, insurance and manufacturing companies. Scott, who speaks Japanese and lived in Japan, has advised numerous companies on business, financial and legal issues arising out of cross-border transactions.

Scott earned his Bachelor of Arts degree in Political Science from Williams College and his J.D. from Fordham Law School.

Success Quote/Mantra:

“Talk about a dream, try to make it real.”

– Bruce Springsteen, “Badlands”

Recommended Resources:

Bloomberg Law

Big Law Business

Marketing Sherpa

PR Newswire

Recommended Book:

The Cider House Rules

– John Irving

Who Says Elephants Can’t Dance?

– Louis Gerstner

Resonant Leadership

– Annie McKee and Richard E. Boyatzis

Contact Info:

Scott Mozarsky’s Bio

Subscribe To This Podcast:

To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free), subscribe in Apple Podcasts or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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139: Building a Legal Practice While Still in Law School – Nic Mayne

dsc_0024_ca4112_636129379222727526Nic Mayne is a J.D. Candidate at Harvard Law School and the former head of Mayne Marketing, a marketing agency specializing in law firm marketing. He is also the author of Market Me: How Marketing Is Changing and Why You Should Too. A former hockey player, Mayne now represents athletes through his latest venture, four|thirteen, with a focus on branding and marketing players to increase sponsorship potential and maximize compensation. He also enjoys working with entrepreneurs and emerging companies through programs like the Harvard Law Entrepreneurship Project. A past contributor to LawMarketing.com and LegalInk Magazine, Mayne now serves as the Opinion Editor for the Harvard Law Record.

Success Quote/Mantra:

Fake it ’til you make it.

Recommended Resource:

google.com

Recommended Book:

The Sell

– Fredrik Eklund

Contact Info:

four|thirteen

nmayne@jd18.law.harvard.edu

Subscribe To This Podcast:

To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free), subscribe in iTunes or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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134: Accountability in Business Development – Ari Kaplan

arikaplan_2016headshot_ca4112_635928781134280154Ari Kaplan, a leading legal industry analyst, is an inaugural Fastcase 50 honoree and a finalist for ILTA’s 2015 Thought Leader of the Year award. His most recent book, Reinventing Professional Services: Building Your Business in the Digital Marketplace, was released in Japanese, and Thomson Reuters is publishing the second edition of The Opportunity Maker: Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development in 2016.

He is the principal researcher for a variety of widely distributed benchmarking reports and has been the keynote speaker for events in Australia, Canada, the United Kingdom, and throughout the U.S. Kaplan is also the founder of the Lawcountability® business development platform and iPhone app, a finalist for ILTA’s 2015 Innovative Solution Provider of the Year award, and a two-time Ironman triathlon finisher.

Success Quote/Mantra:

Until you face your fears, you don’t move to the other side where you find your power.

-Mark Allen

Recommended Resource:

youcanbook.me

Recommended Book:

Reinventing Professional Services: Building Your Business in the Digital Marketplace

-Ari Kaplan

The Opportunity Maker: Strategies for Inspiring Your Legal Career through Creative Networking and Business Development

-Ari Kaplan

Creativity, Inc. 

-Ed Catmull

Contact Info:

arikaplanadvisors.com

lawcountability.com

ari@arikaplanadvisors.com

Subscribe To This Podcast:

To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free), subscribe in iTunes or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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122: Twitter Secrets for Lawyers – Nancy Myrland

Myrland_Nancy_LI_CA4112_635905637581936727Nancy Myrland is a Marketing, Content, Social and Digital Media Strategist, Speaker & Trainer, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn, Twitter & Facebook trainer, as well as a content marketing specialist.

Nancy helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases.

As an early adopter of social media and digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming.

Success Quote/Mantra:

“And here’s a keyboard, connected to the entire world. Here’s a publishing platform you can use to interact with just about anyone, just about any time, for free. You wanted a level playing field – one where you have just as good a shot as anyone else? Here it is. Do the work. That’s what we’re all waiting for you to do—–to do the work.”

– Steven Pressfield

Recommended Resource:

www.myrlandmarketing.com

Social Media Examiner

Recommended Book:

Do the Work, Steven Pressfield

Contact Info:

www.myrlandmarketing.com

nancy@myrlandmarketing.com

LinkedIn: www.linkedin.com/in/NancyMyrland

Twitter: @NancyMyrland

Facebook: www.facebook.com/NancyMyrland

Periscope: www.periscope.tv/NancyMyrland

Blab: www.blab.im/NancyMyrland

Subscribe To This Podcast:

To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free) on Mondays, Wednesdays and Fridays, subscribe in iTunes or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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117: 20 New Clients from a Legal Podcast – Josh F. Brown

JB___Headshot___High___Resolution_CA4112_635875252099204259Josh F. Brown is a franchise attorney and founder of The Law Office of Josh F. Brown. While based in Indiana, he has built a thriving national practice helping people make smart franchise decisions, identify good franchise systems, work through franchise legal challenges, and grow through the franchise model.

He speaks, blogs, writes articles and white papers, and is the proud creator and host of his very own podcast entitled, Franchise Euphoria, a top-rated podcast on iTunes. Josh also has been recognized as a Rising Star in the Indiana legal community and by The Franchise Times on a national level as a Franchise Legal Eagle.

Before becoming an attorney, Josh worked in business management, sales, marketing and operations for several businesses including two separate franchise systems. He combines his business background, entrepreneurial skills and legal experience to help entrepreneurs in all aspects of their business growth, with a focus on franchising.

Additionally, Josh is the proud Chairman of the Board for College Mentors for Kids, a national nonprofit organization that pairs first-through sixth-grade children with local college student mentors. CMFK currently has chapters on 32 college and university campuses in Indiana, Arizona, Illinois, Kentucky, Maryland, Missouri, Virginia, New York, and Ohio.

Success Quote/Mantra:

You can’t connect the dots looking forward; you can only connect them looking backwards.

– Steve Jobs

Recommended Resource:

Kahuna Accounting

Recommended Book:

Essentialism, Greg McKeown

The E-Myth Revisited, Michael Gerber

Contact Info:

www.indyfranchiselaw.com

josh@indyfranchiselaw.com

@indyfranchiselaw

Subscribe To This Podcast:

To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free) on Mondays, Wednesdays and Fridays, subscribe in iTunes or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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096: How and Why Lawyers Should Be Creating Webinars – John Corcoran

John-headshot-final-682x1024John Corcoran is an attorney, a writer, and a father, and a former Clinton White House Writer and Speechwriter to the Governor of California. Throughout his career, he has worked in Hollywood and the heart of Silicon Valley. John owns his own boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs.

He is the creator of Smart Business Revolution and the Smart Business Revolution podcast.

His writing has appeared in Forbes, Huffington Post, Art of Manliness, Lifehacker, Business Insider, Get Rich Slowly, Dumb Little Man, and numerous other publications, blogs and websites.

Success Quote/Mantra:

Succeeding in business is all about making connections.

– Richard Branson

Recommended Resource:

LastPass

Recommended Book:

Give and Take, Adam Grant

Contact Info:

6figurelawfirm.com

smartbusinessrevolution.com

Subscribe To This Podcast:

To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free) on Mondays, Wednesdays and Fridays, subscribe in iTunes or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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084: Periscope for Lawyers – Nicole Abboud

na1401_CA4112_635843250129673381Nicole Abboud is an attorney practicing in Los Angeles. She works with small businesses, helping them build and protect their brands legally. Nicole graduated from Southwestern Law School in 2011. She serves as the President of the Southwestern Young Alumni Association (Nickel Club), as the Secretary of the Arab American Lawyers Association of Southern California, and on the Young Lawyer Board of California’s State Bar.

When she’s not lawyering, you can find Nicole chatting with inspiring millennial attorneys on her podcast, The Gen Why Lawyer Podcast. Nicole’s guests range from attorneys who are finding great success in their legal careers to attorneys who have decided to pursue alternative non-legal careers to find happiness. Through her podcast, Nicole hopes to inspire professionals to shake off their fear of being unconventional and embrace their unique voice.

Success Quote/Mantra:

Work like there is someone working 24 hours a day to take it all away from you.

– Mark Cuban

Recommended Resource:

Calendly

Recommended Book:

Book Yourself Solid, Michael Port

Contact Info:

nicole@genwhylawyer.com

genwhylawyer.com

http://www.genylawyer.com/shakethingsup

@nicoleabboud (Twitter)

Subscribe To This Podcast:

To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free) on Mondays, Wednesdays and Fridays, subscribe in iTunes or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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083: Business to Business Client Development for Lawyers – Stephen Fairley

 

stephen-web2Stephen Fairley is the CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in marketing and lead conversion for small to medium-sized law firms. Over 10,000 attorneys nationwide have used the marketing and lead conversion strategies taught by The Rainmaker Institute, LLC.

Stephen works exclusively with attorneys to find new clients using online and offline legal marketing strategies, and to convert more prospects into paying clients using automated marketing, and by fixing their follow-up systems.

Stephen is a nationally recognized law firm marketing authority and the international best-selling author of 12 books, a library of cutting-edge webinar programs, and 10 audio and video training programs.

Success Quote/Mantra:

Fix your follow-up, and you’ll fix your cash flow.

Recommended Resource:

therainmakerblog.com

constantcontact.com

Recommended Book:

The E-Myth, Michael E. Gerber

Endless Referrals, Bob Burg

Built to Sell, John Warrillow and Bo Burlingham

Scaling Up, Verne Harnish

Contact Info:

stephen@therainmakerinstitute.com

http://therainmakerinstitute.com/index.html

Subscribe To This Podcast:

To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free) on Mondays, Wednesdays and Fridays, subscribe in iTunes or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:

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